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Information
| Unit | CEYHAN VOCATIONAL SCHOOL |
| Code | PZR152 |
| Name | Business Management II |
| Term | 2017-2018 Academic Year |
| Semester | 2. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. SELİM SOYÇELİK |
| Course Instructor |
Öğr. Gör. SELİM SOYÇELİK
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
This course aims to provide basic concepts of business science to students and help improving fundamentals regarding organization management.
Course Content
Basic concepts of management, Antecedent management theories, system theory, contingency theory, modern management theories, motivation, leadership and communication, power and politics
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explain marketing, strategic marketing and marketing research. |
| LO02 | Explain product, prodcut types, prodcut life cycle and pricing. |
| LO03 | Define concepts of distribution and promotion. |
| LO04 | Explain accounting concept and basic accounting equation. |
| LO05 | Explain concepts of financial management and use basic financial ratios. |
| LO06 | Explain money and banking systems. |
| LO07 | Define concepts of capital markets, stocks and bonds. |
| LO08 | Define concepts of risk management, insurance and public relations. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | It refers to basic theoretical knowledge supported by current information in the field of marketing. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | It refers to the basic level theoretical and practical knowledge acquired in the field of marketing. | 3 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Discusses any marketing problem at a basic level, using the knowledge and skills acquired in the field of marketing. | 4 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Compares basic level studies on marketing in terms of their similarities and differences. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Explains the cause/effect of problems encountered in marketing-related applications. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | They can criticize the basic knowledge and skills acquired in marketing, have the ability to identify their deficiencies and meet these deficiencies. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Gains lifelong learning awareness. | |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He/she can carry out activities for the development of the personnel he/she is responsible for. | 3 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He/she can convey his/her thoughts through written, verbal and visual communication at the level of basic knowledge and skills on marketing-related issues. | 4 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He/she can share his/her thoughts on marketing-related issues and solutions to problems with experts and non-experts. | 4 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Obtains a basic level of foreign language knowledge to monitor information in the field of marketing and communicate with colleagues and non-nationals. | |
| PLO12 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | With the basic computer use required by the marketing field, internet technologies can use office software at a basic level. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Have social, scientific, cultural and ethical values in the stages of collecting any data in the field of marketing, applying it and announcing the results. | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Marketing Management | Reading the subject of textbooks | |
| 2 | Marketing Management | Reading the subject of textbooks | |
| 3 | Product and Pricing | Reading the subject of textbooks | |
| 4 | Product and Pricing | Reading the subject of textbooks | |
| 5 | Distribution | Reading the subject of textbooks | |
| 6 | Promotion | Reading the subject of textbooks | |
| 7 | Accounting | Reading the subject of textbooks | |
| 8 | Mid-term Exam | Reading the subject of textbooks | |
| 9 | Financial Management | Reading the subject of textbooks | |
| 10 | Financial Management | Reading the subject of textbooks | |
| 11 | Money and Banking | Reading the subject of textbooks | |
| 12 | Capital Markets | Reading the subject of textbooks | |
| 13 | Risk Management and Public Relations | Reading the subject of textbooks | |
| 14 | Information Systems and Decision Technics | Reading the subject of textbooks | |
| 15 | Information Systems and Decision Technics | Reading the subject of textbooks | |
| 16 | Final Exam | Reading the subject of textbooks | |
| 17 | Final Exam | Reading the subject of textbooks |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 114 | ||
| Total Workload / 25 (h) | 4,56 | ||
| ECTS | 5 ECTS | ||