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Information
| Unit | CEYHAN VOCATIONAL SCHOOL |
| Code | PZR259 |
| Name | Marketing Communication Techniques |
| Term | 2017-2018 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. SADIK EREN |
| Course Instructor |
Öğr. Gör. SADIK EREN
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of the course is to make students inform on communication, concepts and process of marketing communication, elements of marketing mix and marketing communication and to teach while the students plan marketing communication activities, technics of message and media strategies.
Course Content
1 Introduction to marketing communication 2 The developments of marketing communication 3 Integrated marketing communication 4 The products and the dimension of products communication 5 The package and the dimension of package communication 6 The distribution and marketing communication 7 The dimension of price communication 8 The marketing process on Net 9 The planning process of marketing communication 10 The choosing of target public 11 The determining the strategies of media and message 12 The determining the budget of marketing communication 13 The organization of activities of marketing communication 14 Marketing communication and ethics
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Develops the marketing strategy. |
| LO02 | Has a skill of effective communication and persuasion. |
| LO03 | Determines the strategies of media and message. |
| LO04 | Describes marketing communication and ethics. |
| LO05 | Makes a plans and organizes marketing communication activities. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | It refers to basic theoretical knowledge supported by current information in the field of marketing. | 4 |
| PLO02 | Bilgi - Kuramsal, Olgusal | It refers to the basic level theoretical and practical knowledge acquired in the field of marketing. | 4 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Discusses any marketing problem at a basic level, using the knowledge and skills acquired in the field of marketing. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Compares basic level studies on marketing in terms of their similarities and differences. | 3 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Explains the cause/effect of problems encountered in marketing-related applications. | 3 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | They can criticize the basic knowledge and skills acquired in marketing, have the ability to identify their deficiencies and meet these deficiencies. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Gains lifelong learning awareness. | |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He/she can carry out activities for the development of the personnel he/she is responsible for. | 3 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He/she can convey his/her thoughts through written, verbal and visual communication at the level of basic knowledge and skills on marketing-related issues. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He/she can share his/her thoughts on marketing-related issues and solutions to problems with experts and non-experts. | |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Obtains a basic level of foreign language knowledge to monitor information in the field of marketing and communicate with colleagues and non-nationals. | |
| PLO12 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | With the basic computer use required by the marketing field, internet technologies can use office software at a basic level. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Have social, scientific, cultural and ethical values in the stages of collecting any data in the field of marketing, applying it and announcing the results. | 3 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to marketing communication | Lecture notes | |
| 2 | The developments of marketing communication | Lecture notes | |
| 3 | Integrated marketing communication | Lecture notes | |
| 4 | The products and the dimension of products communication | Lecture notes | |
| 5 | The package and the dimension of package communication | Lecture notes | |
| 6 | The distribution and marketing communication | Lecture notes | |
| 7 | The dimension of price communication | Lecture notes | |
| 8 | Midterm Exam | ||
| 9 | The marketing process on Net | Lecture notes | |
| 10 | The planning process of marketing communication | Lecture notes | |
| 11 | The choosing of target public | Lecture notes | |
| 12 | The determining the strategies of media and message | Lecture notes | |
| 13 | The determining the budget of marketing communication | Lecture notes | |
| 14 | The organization of activities of marketing communication | Lecture notes | |
| 15 | Marketing communication and ethics | Lecture notes | |
| 16 | Final Exam | ||
| 17 | Final Exam |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||