TÜRKÇE
ENGLISH
Information
| Unit | CEYHAN VOCATIONAL SCHOOL |
| Code | PZR254 |
| Name | International Marketing |
| Term | 2017-2018 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 2 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. Dr. ARZU SANDALLIOĞLU |
| Course Instructor |
Öğr. Gör. Dr. ARZU SANDALLIOĞLU
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
To identify international marketing and characteristics and comparing of advantages / disadvantages. The importance of turning to international markets and Turkey's foreign status in trade, to inform international trade block.
Course Content
1) To understand the fundamental importance of international marketing and strategy, 2) Understanding of information on marketing research and types of searching methods, 3) Export the appropriate product development, development of new product ideas, fiyatlandırılıp brand creation, understand the inner and outer packaging features, 4) standardization of international marketing strategies, product life cycle, market segmentation, understanding the important information about market selection and market
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explains the importance and basic strategies of international marketing. |
| LO02 | Analyzes the information to be collected and the types of research in international market research. |
| LO03 | It enables the development of new product ideas in product development suitable for export. |
| LO04 | Analyzes the marketing problems of companies in international markets and produces solutions. |
| LO05 | Evaluate traditional and modern theorems used to explain international trade. |
| LO06 | Explain the importance of trade associations in international trade. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | It refers to basic theoretical knowledge supported by current information in the field of marketing. | 4 |
| PLO02 | Bilgi - Kuramsal, Olgusal | It refers to the basic level theoretical and practical knowledge acquired in the field of marketing. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Discusses any marketing problem at a basic level, using the knowledge and skills acquired in the field of marketing. | 3 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Compares basic level studies on marketing in terms of their similarities and differences. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Explains the cause/effect of problems encountered in marketing-related applications. | 4 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | They can criticize the basic knowledge and skills acquired in marketing, have the ability to identify their deficiencies and meet these deficiencies. | 3 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Gains lifelong learning awareness. | |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He/she can carry out activities for the development of the personnel he/she is responsible for. | |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He/she can convey his/her thoughts through written, verbal and visual communication at the level of basic knowledge and skills on marketing-related issues. | 3 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He/she can share his/her thoughts on marketing-related issues and solutions to problems with experts and non-experts. | 4 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Obtains a basic level of foreign language knowledge to monitor information in the field of marketing and communicate with colleagues and non-nationals. | |
| PLO12 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | With the basic computer use required by the marketing field, internet technologies can use office software at a basic level. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Have social, scientific, cultural and ethical values in the stages of collecting any data in the field of marketing, applying it and announcing the results. | 3 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | International Market and Marketing Concept and Development | Reading the subject of textbooks | |
| 2 | International Market and International Trade | Reading the subject of textbooks | |
| 3 | Collecting Data in International Marketing Research | Reading the subject of textbooks | |
| 4 | Collecting Data in International Marketing Research | Reading the subject of textbooks | |
| 5 | International Market Research Types | Reading the subject of textbooks | |
| 6 | International Market Research Types | Reading the subject of textbooks | |
| 7 | Developing Export Products Fair | Reading the subject of textbooks | |
| 8 | Midterm Exam | Midterm Exam | |
| 9 | Developing Export Products Fair | Reading the subject of textbooks | |
| 10 | International Marketing Strategies | Reading the subject of textbooks | |
| 11 | Migration Organization and strategic focus of the Strategy | Reading the subject of textbooks | |
| 12 | Bank Operations and Product Promotion of the Foreign Market | Reading the subject of textbooks | |
| 13 | Bank Operations and Product Promotion of the Foreign Market | Reading the subject of textbooks | |
| 14 | International New Markets and New Visions | Reading the subject of textbooks | |
| 15 | International New Markets and New Visions | Reading the subject of textbooks | |
| 16 | Final Exam | Final Exam | |
| 17 | Final Exam | Final Exam |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 1 | 14 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 4 | 4 |
| Final Exam | 1 | 8 | 8 |
| Total Workload (Hour) | 54 | ||
| Total Workload / 25 (h) | 2,16 | ||
| ECTS | 2 ECTS | ||