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Information
| Unit | CEYHAN VOCATIONAL SCHOOL |
| Code | PZR250 |
| Name | Service Marketing |
| Term | 2017-2018 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. SELİM SOYÇELİK |
| Course Instructor |
Öğr. Gör. SELİM SOYÇELİK
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
To comprehend the basic concepts related to service marketing. Service marketing mix elements, service businesses, what to do about customer complaints and disclosure of customer retention.
Course Content
The importance of the concept of service and the service sector, services and classification of services, service businesses and elements of the traditional marketing mix, marketing and service personnel, and customer service, marketing, and physical evidence of the service.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Expresses the basic concepts related to service marketing. |
| LO02 | Defines marketing mix in terms of service sector. |
| LO03 | Evaluates the capacity and demand management in service marketing. |
| LO04 | Define the relationship marketing. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | It refers to basic theoretical knowledge supported by current information in the field of marketing. | 3 |
| PLO02 | Bilgi - Kuramsal, Olgusal | It refers to the basic level theoretical and practical knowledge acquired in the field of marketing. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Discusses any marketing problem at a basic level, using the knowledge and skills acquired in the field of marketing. | 4 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Compares basic level studies on marketing in terms of their similarities and differences. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Explains the cause/effect of problems encountered in marketing-related applications. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | They can criticize the basic knowledge and skills acquired in marketing, have the ability to identify their deficiencies and meet these deficiencies. | 4 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Gains lifelong learning awareness. | 3 |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He/she can carry out activities for the development of the personnel he/she is responsible for. | |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He/she can convey his/her thoughts through written, verbal and visual communication at the level of basic knowledge and skills on marketing-related issues. | 3 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He/she can share his/her thoughts on marketing-related issues and solutions to problems with experts and non-experts. | |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Obtains a basic level of foreign language knowledge to monitor information in the field of marketing and communicate with colleagues and non-nationals. | |
| PLO12 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | With the basic computer use required by the marketing field, internet technologies can use office software at a basic level. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Have social, scientific, cultural and ethical values in the stages of collecting any data in the field of marketing, applying it and announcing the results. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The importance of the service concept and service sector | Lecture notes | |
| 2 | Services and the classification of the services | Lecture notes | |
| 3 | Service enterprises and traditional marketing mix elements | Lecture notes | |
| 4 | Marketing mix in service | Lecture notes | |
| 5 | Marketing mix in service | Lecture notes | |
| 6 | Marketing mix in service | Lecture notes | |
| 7 | Marketing mix in service | Lecture notes | |
| 8 | Midterm Exam | Lecture notes | |
| 9 | In the service sector, advertising, sales promotion, public relations, personal selling and direct marketing | Lecture notes | |
| 10 | Service marketing and staff | Lecture notes | |
| 11 | Customer and service | Lecture notes | |
| 12 | Service marketing and physical evidence | Lecture notes | |
| 13 | Demand and capacity management of service enterprises | Lecture notes | |
| 14 | Service quality and service encounters | Lecture notes | |
| 15 | Relationship marketing and internationalization | Lecture notes | |
| 16 | Final exam | Lecture notes | |
| 17 | Final exam | Lecture notes |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||