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Information
| Unit | ADANA VOCATIONAL SCHOOL |
| Tourism and travel services | |
| Code | ISY104 |
| Name | Business Management II |
| Term | 2017-2018 Academic Year |
| Semester | 2. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. Dr. SEVAL RENKAL DIBLAN |
| Course Instructor |
Öğr. Gör. Dr. SEVAL RENKAL DIBLAN
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Business functions in general provide information to students interested in studying basic concepts in the business and give detailed information on area courses.
Course Content
PlanningOrganizingDirectingProviding coordinationCheckingEnsuring business analysisPlanning human resourcesFinding employee candidate Choosing employeeOrientationEvaluating employee performanceProviding employee trainingCareer planningBusiness valuationChargingPlanning productionOrganizing for productionPlanning capacity and storageIdentifying target marketProduct developmentDetermining pricing policiesDetermining promotion policiesDetermining distribution policiesManaging customer relationshipsManaging income and expense accountsManaging debt and liabilitiesManaging assetsManaging resources
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Have basic theoretical knowledge about management and the manager. |
| LO02 | Explain managerial roles, skills and competencies. |
| LO03 | Have information about the process of management aspects from past to present. |
| LO04 | Explain how an effective and efficient management approach can be achieved. |
| LO05 | Understand the new management techniques. |
| LO06 | Gain knowledge about sub-disciplines of management science such as marketing and accounting. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the basic concepts and practices in the field of tourism and travel services. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Analyzes the structure, functioning and main actors of the tourism sector. | 2 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Explains basic strategies in tourism marketing, sales and customer relations. | 2 |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Conducts operational processes related to travel agencies, tour operators and accommodation businesses. | 5 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Effectively uses current reservation and ticketing systems used in the industry. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | It follows digitalization and innovative technologies in the tourism sector and integrates them into applications. | |
| PLO07 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Face to face communication, effective communication and features have gained power to persuade. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Uses basic computer software, information and communication technologies. | |
| PLO09 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Communicates verbally and in writing regarding the sector using foreign language knowledge. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Ensures guest satisfaction using customer relationship management principles. | 5 |
| PLO11 | Yetkinlikler - Alana Özgü Yetkinlik | Be sensitive to differences between people and cultures, show tolerance and respect. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | It measures the impact of the tourism sector on the country's economy and transportation services. | 4 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Acts within the framework of tourism law, consumer rights and professional ethical rules. | 4 |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Acts in accordance with the environmentally sensitive and sustainable tourism approach. | |
| PLO15 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Uses teamwork, leadership and problem-solving skills effectively. | 5 |
| PLO16 | Yetkinlikler - Öğrenme Yetkinliği | He/she is aware of entrepreneurship, professional development and career management and constantly improves himself/herself in this direction. | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Planning Organizing | readings about related topic | |
| 2 | Organizing, Directing | readings about related topic | |
| 3 | Directing, Providing, Coordination, Checking | readings about related topic | |
| 4 | Ensuring business analysis, Planning human resources, Finding employee candidate | readings about related topic | |
| 5 | Choosing employee, OrientationEvaluating, Employee performance | readings about related topic | |
| 6 | Evaluating employee performance, Providing Employee training, Career planning | readings about related topic | |
| 7 | Business valuation, Charging | readings about related topic | |
| 8 | Mid-Term Exam | readings about related topic | |
| 9 | Planning production, Organizing for production | readings about related topic | |
| 10 | Organizing for production, Planning capacity and storage | readings about related topic | |
| 11 | Identifying target market, Product development | readings about related topic | |
| 12 | Determining pricing policies, Determining promotion policies | readings about related topic | |
| 13 | Determining promotion policies, Determining distribution policies, Managing customer relationships | readings about related topic | |
| 14 | Managing income and expense accounts, Managing debt and liabilities, Managing assets | readings about related topic | |
| 15 | Managing assets, Managing resources | readings about related topic | |
| 16 | Term Exams | readings about related topic | |
| 17 | Term Exams | readings about related topic |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||