TÜRKÇE
ENGLISH
Information
| Unit | ADANA VOCATIONAL SCHOOL |
| Code | MDT125 |
| Name | Fashion Marketing |
| Term | 2017-2018 Academic Year |
| Semester | 1. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. FİGEN ÖZEREN |
| Course Instructor |
Prof. Dr. FİGEN ÖZEREN
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Students will gain qualifications to examine the working of the marketing products, brands and pricing, distribution channels, and promotional activities with this course.
Course Content
To examine marketing research, examine product works and creating brands; to examine pricing study; to recognize and investigate the distribution channels, identify and examine the work of promotion, to examine the structure and strategy of the fashion marketing of apparel industry.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | To know product creation and execution of brand building |
| LO02 | To know execution of the working marketing of trendy textile products |
| LO03 | Examine the distribution channels and promotional activities |
| LO04 | Examine the distribution channels and promotional activities |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains information about art culture and aesthetics in the field of fashion design. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Analyzes materials, methods and techniques related to the field of fashion design. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Evaluates the analysis of Fashion Design field problems by analyzing them. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Has critical and creative thinking skills for Fashion Design activities and applications. | 2 |
| PLO05 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Has sufficient background in occupational safety and social security issues. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Takes individual responsibility and works effectively in team work. | 3 |
| PLO07 | Bilgi - Kuramsal, Olgusal | Develop positive attitudes and behaviors towards lifelong learning, analyze and interpret the universal conditions required by the profession. | 2 |
| PLO08 | Yetkinlikler - Öğrenme Yetkinliği | To have the ability to perceive, think, design and apply multidimensional, analytical interpretation skills. | |
| PLO09 | Bilgi - Kuramsal, Olgusal | Has the ability to use office software and communication technologies together with the computer software required by the field. | |
| PLO10 | Bilgi - Kuramsal, Olgusal | Has a sense of professional and ethical responsibility. | |
| PLO11 | Bilgi - Kuramsal, Olgusal | Promotes fashion products with appropriate methods and applies marketing strategies. | 5 |
| PLO12 | Bilgi - Kuramsal, Olgusal | Plans the necessary trend and market research process for the collection | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Prepares the molds of the designs. | |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Analyzes and applies appropriate sewing techniques for designs.. | |
| PLO15 | Yetkinlikler - Öğrenme Yetkinliği | Evaluate the processes of creating 2-dimensional surfaces and 3-dimensional products by using the knowledge gained in the application of fashion design. | |
| PLO16 | Yetkinlikler - Öğrenme Yetkinliği | Creates surface arrangements with basic art elements and principles and prepares new designs. | |
| PLO17 | Beceriler - Bilişsel, Uygulamalı | Has sufficient background in aesthetics. | |
| PLO18 | Beceriler - Bilişsel, Uygulamalı | Evaluates the history of art and fashion. | |
| PLO19 | Yetkinlikler - Öğrenme Yetkinliği | Selects and applies design techniques appropriate to the chosen theme. | |
| PLO20 | Bilgi - Kuramsal, Olgusal | It has sufficient infrastructure in fiber, yarn, weaving, finishing, knitting and garment production. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | To examine the marketing research | reading source | |
| 2 | To examine the marketing research | reading source | |
| 3 | Examine the work of creating products and brands | reading source | |
| 4 | Examine the work of creating products and brands | reading source | |
| 5 | Examine the work of creating products and brands | reading source | |
| 6 | To examine the pricing study | reading source | |
| 7 | To examine the pricing study | reading source | |
| 8 | Mid-Term Exam | exam | |
| 9 | Identify and examine the distribution channels | reading source | |
| 10 | Identify and examine the distribution channels | reading source | |
| 11 | To recognize and examine promotion work | reading source | |
| 12 | To recognize and examine promotion work | reading source | |
| 13 | To examine the structure and strategy of the fashion apparel industry and marketing | reading source | |
| 14 | To examine the structure and strategy of the fashion apparel industry and marketing | reading source | |
| 15 | To examine the structure and strategy of the fashion apparel industry and marketing | reading source | |
| 16 | Term Exams | exam | |
| 17 | Term Exams | exam |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 2 | 2 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 80 | ||
| Total Workload / 25 (h) | 3,20 | ||
| ECTS | 3 ECTS | ||