TÜRKÇE
ENGLISH
Information
| Unit | TUFANBEYLİ VOCATIONAL SCHOOL |
| Code | OTS224 |
| Name | Organic Agriculture Product Packaging and Marketing |
| Term | 2018-2019 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi HASAN BEYTULLAH DÖNMEZ |
| Course Instructor |
Dr. Öğr. Üyesi HASAN BEYTULLAH DÖNMEZ
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of the course is to teach the packaging and marketing methods of organic products which are privileged in terms of production, packaging and marketing to the students and prepare them for their professional life
Course Content
Definition and subject of marketing and marketing management, concept of marketing management, function of managerial approach in agricultural marketing, analysis of product, price, distribution and promotion strategies
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Learn national and international marketing, packaging and preservation standards |
| LO02 | Learn packaging and preservation methods of organic products |
| LO03 | Get detailed information about demand and supply concept in agricultural products |
| LO04 | It has information about market types and price formation |
| LO05 | Identify marketing mix members |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Having the theoretical and basic knowledge necessary for organic agriculture production | |
| PLO02 | - | To have knowledge about seed formation, production techniques, marketing and harvesting processes of different plant species | |
| PLO03 | - | Applying the most appropriate cultivation technique taking into account the ecological conditions in the production stage | |
| PLO04 | - | To be able to find the source of environmental, biological, technical and economic problems that may adversely affect the obtaining of the desired level of yield and quality in organic agriculture and to develop solutions based on research | |
| PLO05 | - | Acquiring, researching, evaluating, recording, consulting and expertise in the field of organic agriculture, writing and applying projects. | |
| PLO06 | - | To have access to appropriate information, to have analytical thinking and planning, to have inquisitive, researcher and creative vision and to use acquired knowledge for the benefit of society | |
| PLO07 | - | To be able to transfer information, communicate and present information to the people in different levels in the field; other than this, in accordance with the interests and abilities of scientific, cultural, artistic and social areas by identifying the needs of education | |
| PLO08 | - | To have sufficient awareness about social justice, quality, cultural values, occupational health and safety in the field of organic agriculture. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Explaining the aim and content of the course to the students, Explaining the different aspects of organic products from conventional products in terms of marketing and conservation | Lecture notes and Reference Books | |
| 2 | Contemporary marketing understanding, production, sales and marketing periods, marketing mix elements and coordinated marketing studies | Lecture notes and Reference Books | |
| 3 | Agricultural and non-agricultural macro and micro factors affecting the marketing of organic and conventional products, Demography, socio-cultural, socio-economic, legal, technological factors | Lecture notes and Reference Books | |
| 4 | Market segmentation, market segmentation criteria, characteristics of Niche markets, a typical market segment for organic products, advantages and disadvantages | Lecture notes and Reference Books | |
| 5 | Consumer behavior, consumers' purchasing decisions and analysis of factors affecting consumer demand, Maslow's hierarchy of needs | Lecture notes and Reference Books | |
| 6 | Marketing researches, Market and marketing research methods for organic products, Consumer profile extraction for organic products | Lecture notes and Reference Books | |
| 7 | Product selection in organic products, new product development process, packaging, packaging related items in national and international legislation | Lecture notes and Reference Books | |
| 8 | Mid-Term Exam | Lecture notes and Reference Books | |
| 9 | Transport and storage in organic products, transport and storage materials in national and international legislation | Lecture notes and Reference Books | |
| 10 | Pricing of organic products, pricing strategies, pricing methods | Lecture notes and Reference Books | |
| 11 | Promotion studies in organic products, advertising, demand creation and consumer information | Lecture notes and Reference Books | |
| 12 | Sales, distribution and sales channels of organic products, protection of organic products in distribution channels | Lecture notes and Reference Books | |
| 13 | Examples of global marketing of organic products and recent developments | Lecture notes and Reference Books | |
| 14 | An overview 1 | Lecture notes and Reference Books | |
| 15 | An overview 2 | Lecture notes and Reference Books | |
| 16 | Term Exams | Lecture notes and Reference Books | |
| 17 | Term Exams | Lecture notes and Reference Books |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |