TÜRKÇE
ENGLISH
Information
| Unit | KOZAN VOCATIONAL SCHOOL |
| Code | YLY213 |
| Name | PUBLİCK Relatıons |
| Term | 2018-2019 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. ERBİL RADAVUŞ |
| Course Instructor |
Öğr. Gör. ERBİL RADAVUŞ
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
students will gain competencies in making public relations activities.
Course Content
General aims, functions and responsibilities, public relations message , with the public and media relations, sponsorship.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines public relations. |
| LO02 | Defines communication problems for the institution and target audience |
| LO03 | Lists research, planning, implementation and evaluation processes in public relations. |
| LO04 | Lists administrative functions of public relations. |
| LO05 | Defines the definitions of public relations, the main fields of activity in public relations. |
| LO06 | Explains the history of public relations in Turkey and the world. |
| LO07 | Defines the fields (communication, marketing, advertising, advertising, management) in which public relations are related. |
| LO08 | Explains the basic models of public relations. |
| LO09 | Explains therecognition and promotion activities in public relations activities. |
| LO10 | Creates internal and external public relations activities. |
| LO11 | Determines the target audience and its importance in public relations. |
| LO12 | Defines the basic campagne process in public relations. |
| LO13 | Lists the broadcasting tools used in public relations. |
| LO14 | Defines the organisation and public relations departments in public relations. |
| LO15 | Defines public relations agencies and their structures. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Have theoretical and practical knowledge about the local government area. | 0 |
| PLO02 | - | Strategies related to the field, have knowledge of methods and techniques of measurement and evaluation. | 0 |
| PLO03 | - | Evaluate the accuracy and timeliness of information about the site. | 0 |
| PLO04 | - | Identifying information about the area, it is able to identify and solve this purpose and apply appropriate methods and techniques | 0 |
| PLO05 | - | Events and facts about the area can be examined using the theoretical and practical knowledge gained by scientific methods and techniques. | 0 |
| PLO06 | - | Evaluate and interpret the data it has obtained. | 0 |
| PLO07 | - | Problems can recognize, analyze and develop solutions based on edebilir.kanıt. | 0 |
| PLO08 | - | Activities related to the field can execute independently. It should take responsibility for solving the problems encountered as an individual and a team member. | 0 |
| PLO09 | - | Evaluate the basic level of knowledge and skills gained in the field. | 0 |
| PLO10 | - | inquisitive and would investigator. | 0 |
| PLO11 | - | Life-long learning will win | 0 |
| PLO12 | - | With the degree of using Turkish language skills | 0 |
| PLO13 | - | Thought it was in line with the basic information on issues related to local government can express written and oral. | 0 |
| PLO14 | - | Al the field will be level enough to have knowledge of a foreign language. | 0 |
| PLO15 | - | To have knowledge and consciousness about Atatürk Principles and History of Turkish Revolution | 0 |
| PLO16 | - | Software and hardware required to use Al MySpace. | 0 |
| PLO17 | - | Board and management concepts and functions of the job, knows issues such properties | 0 |
| PLO18 | - | Under the authority of elected political representatives, retains the overall benefit of society. | 0 |
| PLO19 | - | The universality of social rights, social justice , quality and environmental protection have sufficient awareness of ethical issues and cultural values. | 0 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The definition of public relations and its main field of activity | lecturing, discusion | |
| 2 | The History of public relations in Turkey and worldwide | lecturing, discusion | |
| 3 | The fields related to public relations (communication, marketing, publicity, management) | lecturing, discusion | |
| 4 | The basic models of public relations. | lecturing, discusion | |
| 5 | Recognition and promotion in public relations | lecturing, discusion | |
| 6 | Two way in public relations: internal and external public relations. | lecturing, discusion | |
| 7 | The target audience in public relations and its importance | lecturing, discusion | |
| 8 | Mid-Term Exam | study from the texbook | |
| 9 | The basic campagne process in public relations. | lecturing, discusion | |
| 10 | The basic instruments in public relations (writing, broadcasting). | lecturing, discusion | |
| 11 | Organization in public relations: public relations departments. | lecturing, discusion | |
| 12 | Public relations agencies and their structures. | lecturing, discusion | |
| 13 | Organization in public relations: public relations departments. | lecturing, discusion | |
| 14 | Public relations unit within the general organization | lecturing, discusion | |
| 15 | Effective presentation techniques and body language in public relations | lecturing, discusion | |
| 16 | Term Exams | study from the texbook | |
| 17 | Term Exams | study from the texbook |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||