TÜRKÇE
ENGLISH
Information
| Unit | FACULTY OF SPORT SCIENCES |
| SPORTS MANAGEMENT PR. | |
| Code | SYB301 |
| Name | Public Relations |
| Term | 2018-2019 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. ENGİN ÇELEBİ |
| Course Instructor |
Prof. Dr. YELİZ ERATLI ŞİRİN
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The course aims to transfer the theorical information to the practice with focusing on the public relations campaign and its steps, the technics and examples which are used in public relations, the tools and activities that are used in public relations. With using the examples of public events, students will be able to prepare a sports public relations campaign and become qualified in this field.
Course Content
The main terms and definitions in Public Relations, the campaign process and its steps in public relations, the examples of public relations campaigns, public relations implementations in written/visual and verbal communications, media strategies and relations, press conference/press release/press invitations, will be discussed, and a sports public relations projects will be prepared by the students.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Organizes and/or actively participates in the social, artistic and cultural activities, reports events. |
| LO02 | Has an active role in individual and group activities and successfully finishes the tasks in group work in sports areas. |
| LO03 | To acquire creativeness, to use initiatives and to be able to act independently |
| LO04 | In additon to occupational skills, develops himself on scientific, cultural and artistic areas according to his own abilities and needs. |
| LO05 | Has the skills of active listening, empathy, self-expression, and use of communication technology for effective interpersonal communication. |
| LO06 | Acts appropriately with professional ethical standards |
| LO07 | Understands the knowledge, skills and values related to sport organizations management at the highest level. |
| LO08 | Analysis the internal and external environment of sport organizations, solves its problems and makes decisions in accordance with the changing conditions. |
| LO09 | Practises the management functions and organization principle to sport organization |
| LO10 | Understands how managerial decision-making process is affected by the organizational culture and ethical values of sport organization. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Defines the sport organization in our country and explains their problems. | 0 |
| PLO02 | - | Understands the knowledge, skills and values related to sport organizations´´ management at the highest level. | 4 |
| PLO03 | - | Recognizes the sports facilities and technologies, follows their progress and uses information technology in accordance with the sport sciences. | 0 |
| PLO04 | - | Analysis the internal and external environment of sport organizations, solves its problems and makes decisions in accordance with the changing conditions. | 5 |
| PLO05 | - | Understands how managerial decision-making process is affected by the organizational culture and ethical values of sport organization. | 4 |
| PLO06 | - | Acquires the knowledge and the culture of sport, adopts the philosophy of Olympism, has the skills of explaining and spreading this philosophy in society. | 2 |
| PLO07 | - | Understands and interprets the technical tactics and managerial skills of chosen sports branch. | 0 |
| PLO08 | - | Uses the communiction skills in the sport organization management process. | 0 |
| PLO09 | - | Develops the financial strategies for sport organizations, evaluates the budget, revenue sources and expenditure, explains the elements of sports marketing. | 5 |
| PLO10 | - | Has knowledge about human anatomy and physiology. | 0 |
| PLO11 | - | Knows the importance of nutrition for health and performance. | 0 |
| PLO12 | - | Practises the management functions and organization principle to sport organization | 2 |
| PLO13 | - | Becomes sensitive and tolerant of athletes about multicultural and diversity issues. | 4 |
| PLO14 | - | Uses educational technology effectively to reach training and performance goals. | 0 |
| PLO15 | - | Has an active role in individual and group activities and successfully finishes the tasks in group work in sports areas. | 4 |
| PLO16 | - | Has the ability to search, discover, create alternative solutions, reach information, think critically and engage in productive discussions for personal and professional growth. | 2 |
| PLO17 | - | Has the skills of active listening, empathy, self-expression, and use of communication technology for effective interpersonal communication. | 5 |
| PLO18 | - | In additon to occupational skills, develops himself on scientific, cultural and artistic areas according to his own abilities and needs. | 5 |
| PLO19 | - | Acts appropriately with professional ethical standards | 3 |
| PLO20 | - | Acts colloboratively and cooperatively with her/his colleagues in work place | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to Public Relations. An overview to main terms and definitions. | Reading the Textbooks | |
| 2 | Campaign Process and Steps. Analyzing, Researching, Creating Scenarios to Solve a Problem. | Reading the Textbooks | |
| 3 | Strategic Planning. Term of Target Audience, and Identification of Target Audience. Definition of Strategies and Budget Planning. | Reading the Textbooks | |
| 4 | Examining of Public Relations Implementations and their Examples. | Reading the Textbooks | |
| 5 | Public Relations Implementations in Written/Visual and Verbal Communications | Reading the Textbooks | |
| 6 | Media Strategies, and Media Relations. | Reading the Textbooks | |
| 7 | Public Relations Implementations: Press Conference and Press Release, Press Invitations | Reading the Textbooks | |
| 8 | Mid-Term Exam | Reading the Textbooks | |
| 9 | Speeches for Press/Campaign Presentation Technics. Exhibitions, Fairs and Organizations. | Reading the Textbooks | |
| 10 | Campaign Implementations, Control, and Evalution. | Reading the Textbooks | |
| 11 | Public Relations Implementations in In-house PR, Reputation Management, Crisis Management, Corporate Affairs and Lobbying Activities. | Reading the Textbooks | |
| 12 | Global Public Relations Implementations, e-PR Implementations. PR Company Organization, Operation, and Choosing. | Reading the Textbooks | |
| 13 | Examination of project examples in public relation | Project assignment | |
| 14 | The stages of project regulation in public relations | Project assignment | |
| 15 | Project presentations | Project assignment | |
| 16 | Term Exams | Reading the All Lecture Notes and Textbooks | |
| 17 | Term Exams | Reading the All Lecture Notes and Textbooks |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 14 | 2 | 28 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 2 | 2 |
| Final Exam | 1 | 2 | 2 |
| Total Workload (Hour) | 88 | ||
| Total Workload / 25 (h) | 3,52 | ||
| ECTS | 4 ECTS | ||