TÜRKÇE
ENGLISH
Information
| Unit | FACULTY OF ENGINEERING |
| TEXTILE ENGINEERING PR. | |
| Code | TMS327 |
| Name | Textile Marketing |
| Term | 2018-2019 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Üniversite Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. MEHMET BEBEKLİ |
| Course Instructor |
Öğr. Gör. MEHMET BEBEKLİ
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is to teach marketing concept and development of the knowledge gained, marketing and consumer behavior patterns, textiles and textile marketing relationship, textile marketing strategy selection.
Course Content
Marketing Concept and Development, Marketing Analysis of Compenents, Marketing Process, Consumer Behavior Models, Marketing Methods, The Importance of Public Relations Marketing Terms, Textile Marketing, Costumer Identification, Costomer Sampling Study, Price List Preparation, Cost textiles, Cost Description, Difficulties in the calculation of the cost. Calculating Cost Exapenditures. Cost account. Calculation example in Textile Industry, Relationship between Textile Marketing and Business.Marketing-Purchasing, Marketing-Production, Marketing-Finished Product. Marketin-Accouting. Strategy Selection and Development in Textile Marketing
Course Precondition
Yok
Resources
Notes
Ders Notu ve Kitaplar
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Has sufficient background in the fields of Mathematics, Science and Textile Engineering | 0 |
| PLO02 | - | Uses the knowledge obtained from the basic sciences and engineering in the field of textile engineering | 0 |
| PLO03 | - | Does process analysis, Identifies problems, interprets and evaluates data in the field of textile engineering | 2 |
| PLO04 | - | Selects and uses modern techniques and tools for engineering applications | 0 |
| PLO05 | - | Has the skills of designing experiments, data collection, cognitive analysis and interpretation of the results | 2 |
| PLO06 | - | Works effectively both individually and as a team member and takes responsibility | 1 |
| PLO07 | - | Searches literature, has access to information, uses databases and other sources of information | 2 |
| PLO08 | - | Recognizes the need of lifelong learning; follows developments in science and technology and renews self continuosly | 3 |
| PLO09 | - | Has effective oral and written communication skills. | 0 |
| PLO10 | - | Follows developments in the field in a foreign language, has good communication skills with colleagues. | 0 |
| PLO11 | - | Uses information and communication technologies and softwares at a required level | 0 |
| PLO12 | - | Defines learning requirements in scientific, social, cultural and artistic areas and improves himself/herself accordingly. | 0 |
| PLO13 | - | Has the professional and ethical responsibility. | 1 |
| PLO14 | - | Has the necessary awareness on the fields of occupational health and safety, legal side of engineering applications and environmental health. | 0 |
| PLO15 | - | Has required competence in project management, entrepreneurship and innovation. | 0 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | DEVELOPMENT OF MARKETING CONCEPT | Reading Textbooks and reference books | |
| 2 | Components of Marketing Analysis | Reading Textbooks and reference books | |
| 3 | Model of consumer behavior and marketing processes | Reading Textbooks and reference books | |
| 4 | Consumer Behavior Models | Reading Textbooks and reference books | |
| 5 | Factors Affecting Consumer Behavior | Reading Textbooks and reference books | |
| 6 | THE FUNDAMENTAL CONCEPTS OF CUSTOMER | Reading Textbooks and reference books | |
| 7 | Marketing elements | Reading Textbooks and reference books | |
| 8 | Midterm Exam | Reading Textbooks and reference books | |
| 9 | FORMS OF MARKETING | Reading Textbooks and reference books | |
| 10 | THE IMPORTANCE OF MARKETING FOR PUBLIC RELATIONS | Reading Textbooks and reference books | |
| 11 | TEXTILE MARKETING | Reading Textbooks and reference books | |
| 12 | Search Textile Industry Factors Effect on Cost | Reading Textbooks and reference books | |
| 13 | TEXTILE ENTERPRISE RELATIONSHIP MARKETING | Reading Textbooks and reference books | |
| 14 | TEXTILE MARKETING STRATEGY CHOICE AND DEVELOPMENT | Reading Textbooks and reference books | |
| 15 | Revision of the topics covered in general | Reading Textbooks and reference books | |
| 16 | Final Exam | Reading Textbooks and reference books | |
| 17 | Final Exam | Reading Textbooks and reference books |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |