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Information
| Unit | FACULTY OF FINE ARTS |
| GRAPHIC PR. | |
| Code | GRS313 |
| Name | Analysing of Advertising |
| Term | 2018-2019 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 2 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. BURÇAK SALMAN KIZILOK |
| Course Instructor |
Öğr. Gör. Dr. MUSTAFA CAN KIZGINDEMİR
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Introduction to the basic concepts of advertising, creative advertising and advertising processes found by analyzing discourse.
Course Content
Definition and types of advertising and provide information about product and service introductions, advertising campaigns, analyzing the creative advertising campaigns through their visual expression strategies.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Examines the theoretical background of advertising. |
| LO02 | Critiques advertising discourse from an analytical perspective. |
| LO03 | Distinguishes the acquired knowledge from the dialectical knowledge that can be put into practice in design. |
| LO04 | Examines advertising creation processes. |
| LO05 | List the relationship between graphic design and advertising channels. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Recognition of the basic elements and principles of art and design. | 2 |
| PLO02 | - | Recognition of national/international artistic and cultural elements which can effect Graphic design practices. | 4 |
| PLO03 | - | Identification of communication methods, communication elements and mass communication media | 4 |
| PLO04 | - | Following and using the current applications, innovations and technological devolopments in line with the visual communication world. | 4 |
| PLO05 | - | Using the information of ther field with the practices of other diciplines. | 4 |
| PLO06 | - | Using the basic criteria of art and design, preparing creative, original, aesthetic and economic alternative solutions for visual communication problems. | 3 |
| PLO07 | - | Using different materials, paints and technological tools in the process of design. | 2 |
| PLO08 | - | Using research methods, techniques and dialectic to make access to information. | 2 |
| PLO09 | - | Being competent in at least one foreign language to be able to understand and communicate in the field. | 4 |
| PLO10 | - | Operating information and communication technologies effectively, both in learning process and design process. | 3 |
| PLO11 | - | Being a responsible citizen with his/her awareness of social, cultural, scientific and artistic values. | 3 |
| PLO12 | - | Ability to work effectively and take responsibility during individual or group work. | 3 |
| PLO13 | - | Using time efficiently with planned, careful and disciplined work. | 5 |
| PLO14 | - | Ability to read, understand and interpret his/her acquirements with a critical perspective. | 1 |
| PLO15 | - | Having the self-confidence and ability of communicating, written, orally and visually. | 1 |
| PLO16 | - | Establishing effective communication with his/her colleagues, employers and persons he/she works with. | 3 |
| PLO17 | - | Showing personal and professional care in protecting the environment and defending the ethical and legal values of the profession. | 3 |
| PLO18 | - | Being aware of the role and importance of graphic design in social life. | 4 |
| PLO19 | - | Taking responsibility in the use of correct language when designing. | 4 |
| PLO20 | - | Creating designs that serve its purpose, communicates successfully and reaches the target audience. | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Meeting, Informing on the content of the course | Sample review, Research | |
| 2 | Advertise analysis Introduction | Sample review, Research | |
| 3 | The principles of a successful ad campaign. | Sample review, Research | |
| 4 | Persuasive techniques in advertising campaigns. | Sample review, Research | |
| 5 | In advertisements humor, emotion and absurdity, the use and effects. | Sample review, Research | |
| 6 | Target audience, media and advertising campaigns for the analysis of the product category. | Sample review, Research | |
| 7 | Reveal the impact of media selection In advertisements strategy | Sample review, Research | |
| 8 | Midterm Exam | Preparing Questions | |
| 9 | Methods used in the analysis of advertising campaigns | Sample review, Research | |
| 10 | Analysis of traditional advertising campaigns. | Sample review, Research | |
| 11 | Analysis of digital advertising campaigns. | Sample review, Research | |
| 12 | Analysis of social advertising campaigns | Sample review, Research | |
| 13 | Analysis of political and international advertising campaigns. | Sample review, Research | |
| 14 | Student presentations I. | Sample review, Practice, Research | |
| 15 | Student presentations II. | Sample review, Practice, Research | |
| 16 | Final Exam | Preparing Questions | |
| 17 | Final Exam | Preparing Questions |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 1 | 14 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 4 | 4 |
| Final Exam | 1 | 8 | 8 |
| Total Workload (Hour) | 54 | ||
| Total Workload / 25 (h) | 2,16 | ||
| ECTS | 2 ECTS | ||