TÜRKÇE
ENGLISH
Information
| Unit | FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES |
| POLITICAL SCIENCE AND INTERNATIONAL RELATIONS PR. | |
| Code | ISLS301 |
| Name | Marketing |
| Term | 2018-2019 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. MEHMET ALİ BURAK NAKIBOĞLU |
| Course Instructor |
Prof. Dr. DENİZ ZEREN
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is to develop students knowledge and abilities about marketing and guide them for making right decisions by evaluating faced marketing opportunities and problems.
Course Content
This course consists of the subjects of definition and scope of marketing, marketing environment, consumer bahavior and buying decision, industrial markets, market targeting and segmentation, product, price, distribution and promotion.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Determine environmental factors that may affect marketing decisions, develop and apply strategic marketing plan. |
| LO02 | Explain the fundamentals of marketing research. |
| LO03 | Describe the factors that affect consumer behavior, decision mechanisms and buying decisions. |
| LO04 | Recognize specifications of industrial markets and industrial buying behavior. |
| LO05 | State fundamentals and steps of effective market segmentation. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The Definition and Evolution of Marketing | Reading related chapters | |
| 2 | Strategic Marketing | Reading related chapters | |
| 3 | Marketing Environment | Reading related chapters | |
| 4 | Marketing Research | Reading related chapters | |
| 5 | Consumer Behavior | Reading related chapters | |
| 6 | Industrial Markets and Buying | Reading related chapters | |
| 7 | Market Targeting and Segmentation | Reading related chapters | |
| 8 | Mid-Term Exam | Studying for exam | |
| 9 | Product | Reading related chapters | |
| 10 | Services Marketing And Non-profit Organizations Marketing | Reading related chapters | |
| 11 | Marketing Channels and Distribution | Reading related chapters | |
| 12 | Promotion | Reading related chapters | |
| 13 | Pricing | Reading related chapters | |
| 14 | Online Marketing | Reading related chapters | |
| 15 | Global Marketing | Reading related chapters | |
| 16 | Term Exams | Studying for exam | |
| 17 | Term Exams | Studying for exam |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 4 | 56 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 1 | 1 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 14 | 14 |
| Final Exam | 1 | 14 | 14 |
| Total Workload (Hour) | 127 | ||
| Total Workload / 25 (h) | 5,08 | ||
| ECTS | 5 ECTS | ||