TÜRKÇE
ENGLISH
Information
| Unit | FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES |
| POLITICAL SCIENCE AND INTERNATIONAL RELATIONS PR. (ENGLISH) | |
| Code | BUSS301 |
| Name | Principles of Marketing |
| Term | 2018-2019 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | İngilizce |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. HATİCE DOĞAN SÜDAŞ |
| Course Instructor |
Doç. Dr. MEHMET ALİ BURAK NAKIBOĞLU
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
To learn the components of a companys strategic marketing program including how to plan, price, promote, and distribute products and services, To understand marketings role in the society, To identify why and how consumers are considered in our strategic marketing plans.
Course Content
This course consists of the subjects of definition and scope of marketing, strategic marketing plan, marketing environment, market segmentation, targeting and positioning, marketing research, industrial markets and consumer behaviors.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Can determine environmental factors that may affect marketing decisions, develop and apply strategic marketing plan. |
| LO02 | Can learn the fundamentals of marketing research |
| LO03 | Learn the factors that affect consumer behavior, decision mechanisms and buying decisions. |
| LO04 | Find out specifications of industrial markets and industrial buying behavior. |
| LO05 | Have knowledge about fundamentals and steps of effective market segmentation. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Marketing in the modern organization | Reading the related chapter | |
| 2 | Marketing planning: An overview of marketing | Reading the related chapter | |
| 3 | The marketing environment | Reading the related chapter | |
| 4 | Understanding consumer behavior | Reading the related chapter | |
| 5 | Understanding organizational buying behavior | Reading the related chapter | |
| 6 | Marketing Ethics and Corporate Responsibility | Reading the related chapter | |
| 7 | Marketing research and information system | Reading the related chapter | |
| 8 | Midterm Exam | Studying for exam | |
| 9 | Market segmentation and positioning | Reading the related chapter | |
| 10 | Managing Products: Brand and corporate identity management | Reading the related chapter | |
| 11 | Managing Products: Product life cycle, Portfolio planning, Product Growth Strategies | Reading the related chapter | |
| 12 | Developing new products | Reading the related chapter | |
| 13 | Presentations | Preparing for the presentation | |
| 14 | Presentations | Preparing for the presentation | |
| 15 | Presentations | Preparing for the presentation | |
| 16 | Final Exam | Studying for exam | |
| 17 | Final Exam | Studying for exam |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 114 | ||
| Total Workload / 25 (h) | 4,56 | ||
| ECTS | 5 ECTS | ||