TÜRKÇE
ENGLISH
Information
| Unit | ADANA VOCATIONAL SCHOOL |
| Code | SUT216 |
| Name | Grapes and Grape Products Marketing |
| Term | 2018-2019 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Üniversite Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. OSMAN İNANÇ GÜNEY |
| Course Instructor |
Prof. Dr. OSMAN İNANÇ GÜNEY
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Convey basic information about marketing of agri-food products and grape products
Course Content
Basic Concepts of Marketing, Marketing Functions; Marketing Decision Making, Marketing Planning, Marketing Management Process; Environmental Conditions of Marketing; Purchasing Behavior; Target Market Decisions, Decisions of Components Marketing mix, Marketing plan, Marketing Activities Control. Grape products, Marketing Decision Making; Grape Products Marketing Planning; Grape Products Marketing Management Process; Grape Products Environmental Conditions of Marketing.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Basic Concepts of Marketing are learned. |
| LO02 | Information about Marketing Functions; Marketing Decision Making. |
| LO03 | Grape Products Marketing Management Process. |
| LO04 | Evaluate marketing mix activities in terms of food sector |
| LO05 | Gain the importance of food marketing |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Description of the wine production sector to define the data required for the solution of the problems , can effectively collect and use ; theoretical knowledge to practical applications. | 3 |
| PLO02 | - | To have computer ability nad apply, and use his ability in technical field. To apply all learned about grape and winemaking. | 0 |
| PLO03 | - | Managing process which is necessary and understand to developing ability permanently | 4 |
| PLO04 | - | Ability of using knowledge in field of application. Entrepreneurship ability. | 3 |
| PLO05 | - | Graduated student has ethic and responsible senses. He has self confidence and can achieve duties which given | 1 |
| PLO06 | - | To understand necessary of developing ability permanently | 2 |
| PLO07 | - | Having efficient communication ability İn Turkish and English. Using means of media and İnformatiom communication. | 4 |
| PLO08 | - | When encounter problem that relation with his field, he can develop solution method. | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Marketing concept of the historical development of marketing, marketing actions, the benefits of marketing, marketing functions and auxiliary functions, the concept of marketing mix | Examination of course presentation | |
| 2 | Marketing management, Marketing management and related concepts, marketing environment, the Special Environmental Requirements (In-house conditions, non-operating conditions), the General Environmental Conditions | Examination of course presentation | |
| 3 | Market concept and types; Sunday how is determined in the market buying behavior, factors affecting consumer purchase behavior | Examination of course presentation | |
| 4 | Grape product purchase decision-making process, the various markets, buying behavior, buying behavior in international markets | Examination of course presentation | |
| 5 | Grape products, target market selection, market segmentation consumers, producers, market intermediaries and institutions | Examination of course presentation | |
| 6 | The concept of goods and products, the classification of goods, the goods of life process | Examination of course presentation | |
| 7 | Marketing management decision making process decisions regarding product mix, which, to make changes to the product, mix of ürünüürün decision to remove, to develop new products. New product concept of new product development method, a variety of product attributes (eg, labeling, packaging, etc. | Examination of course presentation | |
| 8 | mid-term | Examination of course presentation | |
| 9 | Marketing management decision making process decisions regarding product mix, which, to make changes to the product, mix of ürünüürün decision to remove, to develop new products. New product concept of new product development method, a variety of product attributes (eg, labeling, packaging, etc. | Examination of course presentation | |
| 10 | Price, price importance of pricing factors to be considered; price policy, pricing methods and processes; Price differentiation | Examination of course presentation | |
| 11 | Promotion efforts, the growing importance of Promotion Promotion mix, advertising, sales incentives and public relations, promotion and budget creation mix | Examination of course presentation | |
| 12 | Marketing management, strategic marketing plan process, situation analysis, determination of marketing objectives, marketing strategy development | Examination of course presentation | |
| 13 | Marketing strategic alternatives; marketing strategies for attack, defensive marketing strategies, growth strategies | Examination of course presentation | |
| 14 | Marketing control in terms of marketing management, marketing control the types of | Examination of course presentation | |
| 15 | Marketing control in terms of marketing management, marketing control the types of | Examination of course presentation | |
| 16 | fınal | Examination of course presentation | |
| 17 | fınal | Examination of course presentation |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |