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Information
| Unit | FACULTY OF AGRICULTURE |
| AGRICULTURAL MACHINERY AND TECHNOLOGIES ENGINEERING PR. | |
| Code | TMT418 |
| Name | Sales and Marketing |
| Term | 2018-2019 Academic Year |
| Semester | 8. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. ARZU SEÇER |
| Course Instructor |
Doç. Dr. ARZU SEÇER
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
to gain information about supply and demand in agricultural commodities and inputs, pricing in different marketing types, marketing mix, cooperations, and leading organizations of agricultural market
Course Content
Supply and demand in agricultural commodities and inputs, pricing in different marketing types, marketing mix, cooperations, and leading organizations of agricultural market
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | is be able to explain and apply basic theories related to major science and engineering courses in order to form a foundation which enables him/her to understand advanced level subjects related to his/her profession |
| LO02 | is able to describe, intorduce and evaluate crop and animal production techniques, tools and equipment used in this area and explain role, importance and development of agriculture in national and world economy |
| LO03 | is able to describe characteristics and interrelations of all stages from production to consumption in agricultural sector; is able to describe basic concepts related to efficienct and sustianable use of resources |
| LO04 | is able to explain concepts, thought, theory and methods related to major economic, social, natural, cultural, institutional, organizational and legal factors affecting activities in agricultural sector and rural areas |
| LO05 | is able to apply basic principles of economics to the problemes encountered in agricultural sector |
| LO06 | is able to show and express economic and social data to be used in agricultural decision making process in tables, graphs and mathematical symbols |
| LO07 | is able to apply ecosystem, biodiversity, sustainable resource management, rural development, planning and technology use related knowledge to crop and animal production and marketing processes |
| LO08 | determines required data related to the analysis of problems encountered in agricultural sector, critically examines and uses those data, selects a proper frame, model and method for the analysis, and evaluates results of the analysis |
| LO09 | uses basic information technologies in the analysis of economic and social data and uses software prepared for this purpose and interpretes results |
| LO10 | is able to carry studies related to his/her field independently and according to the legal procedures; is able to give consultancy, supervising, and expertise services in those fields; is able to join to team Works |
| LO11 | is able to get access to actual and updated information in the field; is able to inquire knowledge obtained and use them for public benefit according to the purpose selected |
| LO12 | is able to communicate with sepacialist and non-specialist people both in verbal and written form; is able to select most appropriate communications methods; is able to develop cooperation with stakeholders on producer and organization basis |
| LO13 | acquires general and professional foreign language command at a sufficient level to observe professional developments and communicate with colleagues;is able to use information and communication Technologies |
| LO14 | is able to identify problems that can be encountered in agricultural sector; determines their context, evaluates effects of solutions, projects and policies applied in this context, produces solutions, projects and policy alternatives, |
| LO15 | is able to describe historical development of the profession, ethical principles obligatory during the performance of the profession and to be consicous of meticulous application of these principles |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Knows the concepts of basic science, engineering, general agricultural and agricultural machinery and other social-cultural subjects in order to have proficiency for agricultural machinery education and get current information. | |
| PLO02 | - | Learns the use and conservation of natural and fossil energy sources in agricultural production. | |
| PLO03 | - | Learns the production methods of agricultural machinery, knows and selects materials. | |
| PLO04 | - | Be aware of the universal and social effects of professional practices, to comprehend the importance of entrepreneurship and innovation issues. | |
| PLO05 | - | Learns the basic applications of agricultural machinery in terms of setting, maintenance, field using and related problems. | |
| PLO06 | - | Applies sustainable production models which are suitable for mechanization in agricultural enterprises, creates and manages the optimum mechanization chain. | |
| PLO07 | - | Knows and applies the standards, laws and regulations of agricultural machinery. | |
| PLO08 | - | Identifies the problems that can be solved within the scope of agricultural mechanization in plant and animal production and makes selection from existing agricultural machinery. | |
| PLO09 | - | Learns and applies the methods for self-improvement in a professional sense. | |
| PLO10 | - | Plans and manages the production, marketing and service network of agricultural machinery. | |
| PLO11 | - | Have general proficiency on basic engineering and agricultural engineering, specifically in the field of Agricultural Machinery. | |
| PLO12 | - | Supports the companies working in the field of agricultural machinery for R & D and technology development. | |
| PLO13 | - | Learns new applications and software for agricultural machinery design. | |
| PLO14 | - | Communicates with the representatives of the manufacturing industry, public institutions and professional chambers of the agricultural machinery sector within the scope of internship, practice and current problems monitoring and takes responsibility in different working environments. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Marketing concepts the role of marketing in agricultural development | Lecture notes and recommended resources for the relevant sections | |
| 2 | Definition of demand, demand table, demand law, demand curve | Lecture notes and recommended resources for the relevant sections | |
| 3 | Factors affecting demand; price elasticity of demand | Lecture notes and recommended resources for the relevant sections | |
| 4 | Factors affecting demand; income elasticity of demand | Lecture notes and recommended resources for the relevant sections | |
| 5 | Factors affecting demand (contd) Future predictions of consumers for income and price Consumers taste and prefereneces Number of consumers | Lecture notes and recommended resources for the relevant sections | |
| 6 | Features of demand for agricultural product and agricultural input demand | Lecture notes and recommended resources for the relevant sections | |
| 7 | Definition of supply, supply table supply law, supply curve | Lecture notes and recommended resources for the relevant sections | |
| 8 | Mid-Term Exam | Lecture notes and recommended resources for the relevant sections | |
| 9 | Factors affecting supply Elasticity of supply Price of production factors Production techniques and productivity | Lecture notes and recommended resources for the relevant sections | |
| 10 | Features of supply of agricultural commodities | Lecture notes and recommended resources for the relevant sections | |
| 11 | Market types and pricing Perfect competition market Monopoly market Monopolistic competition market | Lecture notes and recommended resources for the relevant sections | |
| 12 | Market types and pricing Oligopoly Buyers monopoly producers surplus conusmers surplus and price discrimination | Lecture notes and recommended resources for the relevant sections | |
| 13 | Mid-Term Exam | Lecture notes and recommended resources for the relevant sections | |
| 14 | Marketing mix Product Promotion Price Place | Lecture notes and recommended resources for the relevant sections | |
| 15 | Cooperations leading agriculture market Marketing boards Auctions Collective Trademark management | Lecture notes and recommended resources for the relevant sections | |
| 16 | Term Exams | All lecture notes and resources | |
| 17 | Term Exams | All lecture notes and resources |