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Information
| Unit | FACULTY OF AGRICULTURE |
| PLANT PROTECTION PR. | |
| Code | TRE380 |
| Name | Agricultural Marketing |
| Term | 2018-2019 Academic Year |
| Semester | 6. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Üniversite Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. Asime Filiz ÇALIŞKAN KEÇE |
| Course Instructor |
Doç. Dr. ARZU SEÇER
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
to gain information about pricing in agricultural commodities market, marketing mix, cooperations leading agriculture market
Course Content
Supply and demand in agricultural commodities,pricing in different marketing types, marketing mix, cooperations leading agriculture market
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | gains detailed information about supply and demand in agricultural commodities |
| LO02 | gains information about market types and pricing |
| LO03 | recognizes the elements of marketing mix |
| LO04 | learns information about cooperations leading agriculture market |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Learn the basic plant protection topics such as biology, ecology, systematic, control strategies of agents causing economical losses in cultivation | 0 |
| PLO02 | - | Students have the sufficient knowledge about agricultural engineering in general and also, plant protection area in private | 0 |
| PLO03 | - | Gain the sufficient equipment to determine the challenges about the diseases, pests and weeds in plant health and identify those agents. | 0 |
| PLO04 | - | Provides to apply practical control strategies safely and interpret the results; prescribe the pesticides in case of using chemical control. | 0 |
| PLO05 | - | Decide to the best and economic strategy by using knowledge to solve the challenges in plant protection and keep safe the protection of natural and sustainable sources. | 0 |
| PLO06 | - | Gain the skills to catch and analyze the basic methods of the scientific researches | 0 |
| PLO07 | - | Obtain the skill to choose and use modern technical tools in plant protection. | 0 |
| PLO08 | - | Skills on using a laboratory, identifying of the diseases, pests or weeds in laboratory conditions, analyzing, determination and interpret of the results and prepare reports. | 0 |
| PLO09 | - | Gain the ability to work lonely or with a team, responsibility in professional ethics and safety in applications. | 0 |
| PLO10 | - | Easily reaches to information on plant protection by using qualified Technologies and combine them with its knowledge to prepare written or oral presentations. | 0 |
| PLO11 | - | Gain the ability to communicate with farmers and organizations dealing with agriculture and be able to teach his professionals to them | 4 |
| PLO12 | - | Professional development in accordance with their interests and abilities, as well as the scientific, cultural, artistic and social fields, constantly improves itself by identifying training needs | 0 |
| PLO13 | - | Acqure the competence to be respectful to the professional ethics, to understand the plant protection challenges within the legal legislations and improve strategies to cope with them | 0 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Marketing concepts the role of marketing in agricultural development | Lecture notes and recommended resources for the relevant sections | |
| 2 | Definition of demand, demand table, demand law, demand curve | Lecture notes and recommended resources for the relevant sections | |
| 3 | Factors affecting demand; price elasticity of demand | Lecture notes and recommended resources for the relevant sections | |
| 4 | Factors affecting demand; income elasticity of demand | Lecture notes and recommended resources for the relevant sections | |
| 5 | Factors affecting demand (cont.) Future predictions of consumers for income and price Consumers taste and prefereneces Number of consumer | Lecture notes and recommended resources for the relevant sections | |
| 6 | Features of demand for agricultural commodities | Lecture notes and recommended resources for the relevant sections | |
| 7 | Definition of supply, supply table supply law, supply curve | Lecture notes and recommended resources for the relevant sections | |
| 8 | Mid-Term Exam | Lecture notes and recommended resources for the relevant sections | |
| 9 | Factors affecting supply Elasticity of supply Price of production factors Production techniques and productivity | Lecture notes and recommended resources for the relevant sections | |
| 10 | Features of supply of agricultural commodities | Lecture notes and recommended resources for the relevant sections | |
| 11 | Market types and pricing Perfect competition market Monopoly market Monopolistic competition market | Lecture notes and recommended resources for the relevant sections | |
| 12 | Market types and pricing Oligopoly Buyers' monopoly producers surplus conusmers surplus and price discrimination | Lecture notes and recommended resources for the relevant sections | |
| 13 | Mid Term Exam | Lecture notes and recommended resources for the relevant sections | |
| 14 | Marketing mix Product Promotion Price Place | Lecture notes and recommended resources for the relevant sections | |
| 15 | Cooperations leading agriculture market Marketing boards Auctions Collective Trademark management | Lecture notes and recommended resources for the relevant sections | |
| 16 | Term Exams | Lecture notes and recommended resources for the relevant sections | |
| 17 | Term Exams | Lecture notes and recommended resources for the relevant sections |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |