TÜRKÇE
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Information
| Unit | KOZAN FACULTY OF BUSINESS MANAGEMENT |
| BUSINESS ADMINISTRATION PR. | |
| Code | BAC107 |
| Name | Effective Communication Techniques |
| Term | 2018-2019 Academic Year |
| Semester | 1. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. YELDA TEKGÜL |
| Course Instructor |
Öğr. Gör. GÜNSELİ YELDA GÜNDÜZALP İLBEYLİ
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Introduction to Communication course aims to give an understanding of the importance of communication within a frame of basic information, key concepts and theoretical discussions. Graduate students of this course who plan to have professional jobs in communications will be able to take a step into an academic area where the knowledge comes within aspiration for intellectual creativity.
Course Content
Content of the course is as follows: process of communication, forms of communication, selective reception and perception, attitudes, mass media, historical transformation from writing to internet, the attraction of audio-visual communication, movies, radio and television; popular culture and Cultural Studies, research methods in Communication Studies; News, Adverts, media industry, national and global communication systems, media and ethics and ethics of profession.
Course Precondition
Yok
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Has information related to the fields as a basis with the instrumental Social Communications (Radio, TV, Film, Advertising, Public Relations, Journalism) and teleological (Public Sphere, Public Opinion, Cultural Production Areas, Citizen Participation, Po |
| LO02 | Explains the basic concepts and framework of the field. |
| LO03 | Synthesizes information from an interdisciplinary perspective. |
| LO04 | Has the knowledge and skills to explain how it works in every aspect of communication in different cultures. |
| LO05 | Distinguishes the scientific method from non-scientific knowledge. |
| LO06 | Knows how to interpret comparatively the importance and process of communication with the basic concepts of society. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | List and define the concepts of business management, and explain their relations to each other | 4 |
| PLO02 | - | List and define the fundamental conceptual models, numerical and statistical techniques of business administartion and identify their advantages and disadvantages. | 4 |
| PLO03 | - | List and define the relationship between the basic concepts of economy and business management ; indicate the strong and weak sides of each method. | 3 |
| PLO04 | - | Explain how to create the fundamental conceptual models and how to apply numerical and statistical techniques that are used in business administration. | 4 |
| PLO05 | - | Explain how to interpret the results gathered through the application and/or implementation of conceptual models and/or numerical and statistical methods of business management. | 5 |
| PLO06 | - | Determine appropriate methods to solve business problems | 5 |
| PLO07 | - | Evaluate the results that are obtained from applications of business management methods | 5 |
| PLO08 | - | Use the basic numerical and statistical softwares | 4 |
| PLO09 | - | Use the basic enterprise resource planning (ERP) softwares | 5 |
| PLO10 | - | Take initiative individually or/and as a member of a team, lead and work effectively | 3 |
| PLO11 | - | As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. | 5 |
| PLO12 | - | Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning | 4 |
| PLO13 | - | Use different resources in accordance with academic principles, synthesize the data gathered, and present them effectively in an unfamiliar field. | 5 |
| PLO14 | - | Use Turkish and at least one foreign language in accordance with the requirements in academic and business context | 4 |
| PLO15 | - | Perceive and interpret the feelings, ideas and behaviours of people appropriately, and express himself/herself accurately in written or oral format | 5 |
| PLO16 | - | Question traditional approaches, methods and implementations; develop and implement alternative methods when required | 4 |
| PLO17 | - | Recognize and apply social, scientific and professional ethical values. | 4 |
| PLO18 | - | Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives | 3 |
| PLO19 | - | Monitor external factors such as industrial structures, competition, technologies, economics, politics, cultures that affects the activities of businesses and interpret their impact on businesses | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to social communication | Reading related chapter | |
| 2 | Communication process, codes, mesages and meanings | Reading related chapter | |
| 3 | Communication forms (verbal, non-verbal, individual, interpersonal, group, mass) | Reading related chapter | |
| 4 | Mass communication theories | Reading related chapter | |
| 5 | Selective perception and reception | Reading related chapter | |
| 6 | Mass media and society | Reading related chapter | |
| 7 | Historical background and change; from writing to internet | Reading related chapter | |
| 8 | Mid-term exam | Studying | |
| 9 | Attraction of audio-visual communication: Movies-Radio-TV | Reading related chapter Homework | |
| 10 | Popular culture and Cultural Studies | Reading related chapter | |
| 11 | Research medthods in Communication Studies | Reading related chapter | |
| 12 | News, Adverts and Big Media Industry | Reading related chapter | |
| 13 | National and Global communication/media systems | Reading related chapter | |
| 14 | Media and ethics: communication ethics and profession | Reading related chapter | |
| 15 | Overview | Reading related chapter | |
| 16 | Final exam | Studying | |
| 17 | Final exam | Studying |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 12 | 12 |
| Total Workload (Hour) | 94 | ||
| Total Workload / 25 (h) | 3,76 | ||
| ECTS | 4 ECTS | ||