TÜRKÇE
ENGLISH
Information
| Unit | KOZAN FACULTY OF BUSINESS MANAGEMENT |
| BUSINESS ADMINISTRATION PR. | |
| Code | BAC402 |
| Name | Strategic Management |
| Term | 2018-2019 Academic Year |
| Semester | 8. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. AYŞE İPEK KOCA BALLI |
| Course Instructor |
Doç. Dr. AYŞE İPEK KOCA BALLI
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
This course has threefold aims: First to introduce the students the concepts and terminology of strategic management process. Second, help students with methods and processes of strategy formulation. The final aim is to provide students with tools of strategy making.
Course Content
Strategy, Strategic management, Sector, External environment, Internal environment, Mission, Vision
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Develop capacity to think strategically |
| LO02 | Define company mission, vision and goals and show how these are connected |
| LO03 | Perform an external analysis of the company through variety of approaches |
| LO04 | Define basic strategies in a business |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | List and define the concepts of business management, and explain their relations to each other | 0 |
| PLO02 | - | List and define the fundamental conceptual models, numerical and statistical techniques of business administartion and identify their advantages and disadvantages. | 4 |
| PLO03 | - | List and define the relationship between the basic concepts of economy and business management ; indicate the strong and weak sides of each method. | 2 |
| PLO04 | - | Explain how to create the fundamental conceptual models and how to apply numerical and statistical techniques that are used in business administration. | 1 |
| PLO05 | - | Explain how to interpret the results gathered through the application and/or implementation of conceptual models and/or numerical and statistical methods of business management. | 0 |
| PLO06 | - | Determine appropriate methods to solve business problems | 1 |
| PLO07 | - | Evaluate the results that are obtained from applications of business management methods | 3 |
| PLO08 | - | Use the basic numerical and statistical softwares | 5 |
| PLO09 | - | Use the basic enterprise resource planning (ERP) softwares | 0 |
| PLO10 | - | Take initiative individually or/and as a member of a team, lead and work effectively | 2 |
| PLO11 | - | As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. | 1 |
| PLO12 | - | Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning | 1 |
| PLO13 | - | Use different resources in accordance with academic principles, synthesize the data gathered, and present them effectively in an unfamiliar field. | 1 |
| PLO14 | - | Use Turkish and at least one foreign language in accordance with the requirements in academic and business context | 4 |
| PLO15 | - | Perceive and interpret the feelings, ideas and behaviours of people appropriately, and express himself/herself accurately in written or oral format | 2 |
| PLO16 | - | Question traditional approaches, methods and implementations; develop and implement alternative methods when required | 4 |
| PLO17 | - | Recognize and apply social, scientific and professional ethical values. | 5 |
| PLO18 | - | Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives | 3 |
| PLO19 | - | Monitor external factors such as industrial structures, competition, technologies, economics, politics, cultures that affects the activities of businesses and interpret their impact on businesses | 2 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to strategic management | Reading related chapter | |
| 2 | Strategic management process | Reading related chapter | |
| 3 | External analysis | Reading related chapter | |
| 4 | Internal analysis | Reading related chapter | |
| 5 | Environmental factors | Reading related chapter | |
| 6 | Strategic orientation | Reading related chapter | |
| 7 | Basic strategies and subgroups | Reading related chapter | |
| 8 | Mid-Term Exam | Preparation to exam | |
| 9 | Corporate level strategies | Reading related chapter | |
| 10 | Rekabet stratejileri | Reading related chapter | |
| 11 | Department strategies | Reading related chapter | |
| 12 | Strategy implementing techniques | Reading related chapter | |
| 13 | Strategic evaluation and control | Reading related chapter | |
| 14 | Corporate governance | Reading related chapter | |
| 15 | Implementing strategies across industries and countries | Reading related chapter | |
| 16 | Term Exams | Preparation to exam | |
| 17 | Term Exams | Preparation to exam |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 6 | 6 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 114 | ||
| Total Workload / 25 (h) | 4,56 | ||
| ECTS | 5 ECTS | ||