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Information
| Unit | ADANA VOCATIONAL SCHOOL |
| Code | EEY228 |
| Name | Real Estate Marketing |
| Term | 2018-2019 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 2-1 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2.5 National Credit |
| Teaching Language | Türkçe |
| Level | Üniversite Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. OSMAN İNANÇ GÜNEY |
| Course Instructor |
Prof. Dr. OSMAN İNANÇ GÜNEY
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
To gain theoretical and practical competencies in real estate marketing
Course Content
Basic Concepts of Marketing, Marketing Functions; Marketing Decision Making, Marketing Planning, Marketing Management Process; Environmental Conditions of Marketing; Purchasing Behavior; Target Market Decisions, Decisions of Components Marketing mix, Marketing plan, Marketing Activities Control. Grape products, Marketing Decision Making; Grape Products Marketing Planning; Grape Products Marketing Management Process; Grape Products Environmental Conditions of Marketing.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | To understand development process of real estate and marketing |
| LO02 | evaluate opportunities in real estate market |
| LO03 | general marketing techniques |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Apply the knowledge of general economics to the real estate sector. | 3 |
| PLO02 | - | Know the basic level of computer software and hardware required by the field and use it in related fields. | 0 |
| PLO03 | - | Manages immovable management, trading and marketing processes. | 5 |
| PLO04 | - | To be able to transfer theoretical knowledge to the problem solving process. | 4 |
| PLO05 | - | With the sense of professional self-confidence, professional ethics and responsibility, he can conclude the duties he undertakes. | 1 |
| PLO06 | - | Have the ability to learn current information and change it to business life openly to change and innovation. | 3 |
| PLO07 | - | Students can manage the processes in mother tongue and foreign languages by using the effective communication skills and information and communication tools. | 4 |
| PLO08 | - | Have the ability to report and interpret the tasks given in the field of professional practice as desired. | 3 |
| PLO09 | - | Has the legal knowledge about the profession and can produce solutions using them. | |
| PLO10 | - | To be able to manage the value determination studies of immovables with solution oriented. | |
| PLO11 | - | Has technical knowledge about the immovable and can carry out technical information based supervision applications. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Contribute to the development of the company's marketing approach and analyze the marketing environment | Examine course material | |
| 2 | By contributing to the selection of the target market segment the market. Help the creation of mixed-up promotion to the target market | Examine course material | |
| 3 | Ideas to create products that will help them decide | Examine course material | |
| 4 | To contribute to the formation of pricing strategies | Examine course material | |
| 5 | Providing information on marketing channels to the relevant departments | Examine course material | |
| 6 | Having knowledge about global marketing and internationalization | Examine course material | |
| 7 | To define marketing functions and applications in business. Having knowledge about the problems encountered in the field of marketing. | Examine course material | |
| 8 | mid-term | Examine course material | |
| 9 | To be able to explain the contents of the marketing plan and implementation of a marketing plan | Examine course material | |
| 10 | Determining product price and arranging according to conditions | Examine course material | |
| 11 | Arranging price and give suggestion for change it | Examine course material | |
| 12 | to give suggestion to change product price | Examine course material | |
| 13 | Building marketing channel | Examine course material | |
| 14 | Contributing to the design of marketing channels | Examine course material | |
| 15 | To elect marketing type which is suitable | Examine course material | |
| 16 | fınal | Examine course material | |
| 17 | fınal | Examine course material |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |