TÜRKÇE
ENGLISH
Information
| Unit | INSTITUTE OF SOCIAL SCIENCES |
| MARKETING (MASTER) (WITHOUT THESIS) (EVENING EDUCATION) | |
| Code | MG43720 |
| Name | Brand Managemet |
| Term | 2022-2023 Academic Year |
| Term | Spring |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Yüksek Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. MEHMET ALİ BURAK NAKIBOĞLU |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
The aim of this course is to inform students about theories, processes, systems, and rules of product and brand management and their positions in modern marketing aspects and examine product and brand management practices.
Course Content
This couse consists of the subjects of historical development of marketing, modern marketing, classifications of products, new product development, brand and other concepts related to brand.
Course Precondition
none
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Realize the position of product concept in the historical development of marketing |
| LO02 | Knows the relationship between product and satisfying consumer needs. |
| LO03 | Learn which product strategies can be used in different environment conditions |
| LO04 | Realize new product development and product mix decisions. |
| LO05 | Realize the processes of brand development, announcement to target market and creating brand perception. |
| LO06 | Learn which product strategies can be used in different environment conditions |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Historical Development of Marketing and Modern Marketing | Reading related topics | Öğretim Yöntemleri: Anlatım |
| 2 | Historical Development of Marketing and Modern Marketing | Reading related topics | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 3 | Principles of Marketing Management and Basic Concepts | Reading related topics | Öğretim Yöntemleri: Anlatım, Tartışma |
| 4 | Product | Reading related topics | Öğretim Yöntemleri: Anlatım, Tartışma |
| 5 | Types of Products and Basic Concepts | Reading related topics | Öğretim Yöntemleri: Anlatım, Tartışma |
| 6 | Product, Needs and Consumer Behavior Relationship | Reading related topics | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 7 | Product Management Strategies and Product Management Decisions | Reading related topics | Öğretim Yöntemleri: Anlatım |
| 8 | Mid-Term Exam | Studying | Öğretim Yöntemleri: Anlatım, Tartışma |
| 9 | New Product Development Process and Management | Reading related topics | Öğretim Yöntemleri: Anlatım |
| 10 | Product Life Cycle, Product Differentiation Decisions | Reading related topics | Öğretim Yöntemleri: Anlatım |
| 11 | Product Mix Decisions | Reading related topics | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 12 | Basic Concepts of Brand | Reading related topics | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 13 | Brand Development and Creating Brand Perception | Reading related topics | Öğretim Yöntemleri: Anlatım, Tartışma |
| 14 | Brand Management and Brand Strategy, Creating Brand, Positioning, Differentiation | Reading related topics | Öğretim Yöntemleri: Anlatım |
| 15 | Brand Management and Brand Strategy, Creating Brand, Positioning, Differentiation | Reading related topics | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 16 | Term Exams | Studying | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Studying | Ölçme Yöntemleri: Yazılı Sınav |