TÜRKÇE
ENGLISH
Information
| Unit | ABDİ SÜTCÜ HEALTH SERVICES VOCATIONAL SCHOOL |
| Code | TS142 |
| Name | Public Relations |
| Term | 2018-2019 Academic Year |
| Semester | 2. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 2 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. AZİZE BATUN |
| Course Instructor |
Öğr. Gör. AZİZE BATUN
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
To give the necessary theoretical knowledge for strategic public relations management.
Course Content
Definition of the concept of Public Relations;Related concepts to Public Relations; Organizational form of public relations; Tools used in Public Relations; In-house public relations; Media Relations in Public Relations; Organization in Public Relations; Corporate social responsibility; Sponsorship; Crisis Management and Public Relations; Corporate Communications, Corporate Identity, İmage Creation and Image Management in Public Relations, and Brand and Image Samples from the World and Turkey,Seminar study.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Recognizes and understands the public relations disciplines, its necessity and the functions |
| LO02 | To have communications and event design. knowledge of communications |
| LO03 | To be able to assume the responsibility of PR department. |
| LO04 | To design written and visiual instruments. |
| LO05 | Directed the managers of corporations that represented the personnels who reliable, has ambition, loyalty and believe in Public Relations of Global Ethic Laws. |
| LO06 | Public relations to the status of public relations as a profession knows the task of reconciliation |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Definition of the concept of Public Relations | Reading the lecture note | |
| 2 | Related concepts to Public Relations | Reading the lecture note | |
| 3 | Organizational form of public relations | Reading the lecture note | |
| 4 | Tools used in Public Relations | Reading the lecture note | |
| 5 | In-house public relations | Reading the lecture note | |
| 6 | Media Relations in Public Relations | Reading the lecture note | |
| 7 | Organization in Public Relations | Reading the lecture note | |
| 8 | Mid-Term Exam | Reading the lecture note | |
| 9 | Corporate social responsibility | Reading the lecture note | |
| 10 | Sponsorship | Reading the lecture note | |
| 11 | Crisis Management and Public Relations | Reading the lecture note | |
| 12 | Corporate Communications, Corporate Identity, İmage Creation and Image Management in Public Relations, and Brand and Image Samples from the World and Turkey. | Reading the lecture note | |
| 13 | Protocol rules | Reading the lecture note | |
| 14 | Make a phone call with effectively and accurately | Reading the lecture note | |
| 15 | Body language | Reading the lecture note | |
| 16 | Term Exams | Reading the lecture note | |
| 17 | Term Exams | Reading the lecture note |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 4 | 1 | 4 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 4 | 4 |
| Final Exam | 1 | 2 | 2 |
| Total Workload (Hour) | 38 | ||
| Total Workload / 25 (h) | 1,52 | ||
| ECTS | 2 ECTS | ||