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Information
| Unit | INSTITUTE OF SOCIAL SCIENCES |
| ART AND DESIGN (MASTER) (WITH THESIS) (INTERDISCIPLINARY) | |
| Code | STA725 |
| Name | Advertising Graphics |
| Term | 2018-2019 Academic Year |
| Term | Fall |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Yüksek Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi OYA AYGÜN |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
Transferring the principles and techniques of visual communication design to the student on a theoretical basis. Introduction to semiotics
Course Content
To understand the problems and solutions encountered in graphic design and applications, to gain the necessary knowledge and experience related to the solution of these problems.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Knows the problems of advertising space and knows the solutions. |
| LO02 | Using information and research methods. |
| LO03 | To be able to establish the dialectical relationship that can be applied in the designs. |
| LO04 | Be able to create products by using graphic design principles and methods. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | To have current technical and technological knowledge about the field. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | To have knowledge and knowledge about contemporary art. | 5 |
| PLO03 | Bilgi - Kuramsal, Olgusal | To have high artistic and cultural knowledge. | 4 |
| PLO04 | Bilgi - Kuramsal, Olgusal | To be able to participate in team work of different disciplines and to benefit from field information. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Comprehends the importance of experimenting with different materials, techniques and forms of expression, and interactional processes. | 4 |
| PLO06 | Bilgi - Kuramsal, Olgusal | Uses different experiences related to the field in creative applications | 5 |
| PLO07 | Bilgi - Kuramsal, Olgusal | Researches and applies different material techniques and forms of expression | 5 |
| PLO08 | Bilgi - Kuramsal, Olgusal | Artists from different disciplines produce joint projects with designers. | |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Explains theoretical approaches and concepts related to scientific and application areas. | |
| PLO10 | Yetkinlikler - Öğrenme Yetkinliği | Develops solution-generating thoughts and methods related to the field. | 3 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Develops interdisciplinary relations and designs multi-disciplinary studies. | 4 |
| PLO12 | Bilgi - Kuramsal, Olgusal | Plans, implements and exhibits original works and designs. | 5 |
| PLO13 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He/she shares his/her original thoughts on a problem he/she has determined by using verbal and visual data. | 5 |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | It contributes to the processes of protection and promotion of cultural values. | |
| PLO15 | Yetkinlikler - Öğrenme Yetkinliği | It reflects its sensitivity towards cultural, social and environmental problems in its practices. | |
| PLO16 | Yetkinlikler - Öğrenme Yetkinliği | It contributes to sustainability, innovation and entrepreneurship. | 5 |
| PLO17 | Beceriler - Bilişsel, Uygulamalı | The student who takes this course knows a foreign language at a level to support their research in the fields of art and design. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction and giving information about the course content | Sample application review | |
| 2 | Advertising and its importance. | Research | |
| 3 | Advertising: definition, types, purpose | Research | |
| 4 | Advertising environments | Research | |
| 5 | Planning preparations for creative advertising campaigns based on the information described. | Research | |
| 6 | Brainstorming and research on the campaign. Generating ideas by using creativity methods through case studies. | Research | |
| 7 | Examining similar examples about campaign topics and evaluating them within the framework of the information. | Research | |
| 8 | Mid-Term Exam | Reading source | |
| 9 | Project 1. Sketch studies on selected products for their campaigns. | Research | |
| 10 | Project 1. Sketch studies on selected products for their campaigns. | Design studies | |
| 11 | Project 1. Application of selected sketches. | Design studies | |
| 12 | Project 1. Continue the implementation of selected sketches. | Design studies | |
| 13 | Project 2. Research and idea sketches for another promotional product | Sketch works | |
| 14 | Project 2. Application of selected sketches. | Design studies | |
| 15 | Project 2. Continue the implementation of selected sketches. | Design studies | |
| 16 | Term Exams | Presentation Preparation | |
| 17 | Term Exams | Presentation Preparation |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 5 | 70 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 15 | 15 |
| Final Exam | 1 | 30 | 30 |
| Total Workload (Hour) | 157 | ||
| Total Workload / 25 (h) | 6,28 | ||
| ECTS | 6 ECTS | ||