TÜRKÇE
ENGLISH
Information
| Unit | INSTITUTE OF SOCIAL SCIENCES |
| EDUCATIONAL SCIENCES (MASTER) (WITH THESIS) | |
| Code | EPÖ721 |
| Name | Public Relations |
| Term | 2018-2019 Academic Year |
| Term | Fall |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof.Dr. ŞÜKRAN KILBAŞ |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
The purpose of this course is to teach the existing theories, concepts and practices about public relations.
Course Content
The course content consists of the following topics; Definition and history of public relations The importance of communication in public relations The concepts of public relations Communication instruments Forms of communication The methods used in public relations The importance of interpersonal relationships in public relations Ways of solving problems in interpersonal relationships Human relations as a model of pragmatic Public relations and communication in Turkey
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explains the basic concepts in the field of public relations |
| LO02 | Describes the history of public relations |
| LO03 | Interprets the role and importance of communication in the field of public relations |
| LO04 | Learns the communication processes, types, and effects |
| LO05 | Learns the interpersonal relationships |
| LO06 | Explains the methods of solving problems in interpersonal relationships. |
| LO07 | Explains the methods used in public relations |
| LO08 | Explains the models of public relations |
| LO09 | Learns the practices of public relations in Turkey |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | On the basis of the Educational Sciences BA degree qualifications improves his/her knowledge in the same field at the level of expertise. | |
| PLO02 | - | Understands the multi-dimensional causes of a problem and evaluates the problem as a whole | |
| PLO03 | - | Analyzes a scientific article in the field of educational sciences. | |
| PLO04 | - | Uses the theoretical and practical knowledge s/he gained at the level of expertise in the field of educational sciences. | |
| PLO05 | - | Uses and develops individual assessment techniques | |
| PLO06 | - | Solves a problem in the context of educational sciences in a scientific perspective. | |
| PLO07 | - | Guides the graduates of the field of educational sciences within the framework of the knowledge and experiences that specialized training provides. | |
| PLO08 | - | Gains knowledge and experience about the applications which can make the field of expertise functional in educational field. | |
| PLO09 | - | Integrates the theoretical knowledge within the scope of the field of educational sciences with the field of application. | |
| PLO10 | - | Takes responsibility for solving the problems at the local and national level during the educational science-oriented applications | |
| PLO11 | - | Communicates effectively and properly with students, teachers, school administrators, and members of families and working group. | |
| PLO12 | - | Has a good command of foreign language to be able to follow the foreign resources related to the field. | |
| PLO13 | - | Informs his/her colleagues about the processes regarding the field of expertise and conclusions reached. | |
| PLO14 | - | Uses the different statistical techniques and information and communication technologies that s/he needs in the field of expertise. | |
| PLO15 | - | Provides the support of the institution employees to make the applications concerning educational sciences successful. | |
| PLO16 | - | Identifies the sources of the problems in the field of educational sciences and contributes to the solution of these problems. | |
| PLO17 | - | Provides the cooperation of all partners in educational environment stating the necessity of the field of expertise. | |
| PLO18 | - | Assesses the necessities which reveal through the applications related to the field of expertise in a critical way. | |
| PLO19 | - | Develops internalized knowledge in the field of expertise and the related disciplines at the level of expertise. | |
| PLO20 | - | Makes prediction about the partner behaviors through the applications concerning the field of expertise. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Definition and history of public relations | Searching and reading related articles. | |
| 2 | Definition and history of public relations | Searching and reading related articles. | |
| 3 | The importance of communication in public relations | Searching and reading related articles. | |
| 4 | The concepts of public relations | Preliminary research on the subject | |
| 5 | Communication instruments | Identifying and examining case studies | |
| 6 | Forms of communication | Review of researches related to the subject | |
| 7 | The methods used in public relations | Review of researches related to the subject | |
| 8 | Mid-Term Exam | Project: interviewing people working in public relations unit of institutions | |
| 9 | The methods used in public relations | Review of researches on the subject | |
| 10 | The importance of interpersonal relations in public relations | Reading related resources | |
| 11 | Ways of solving problems in interpersonal relationships | Reading related resources | |
| 12 | Ways of solving problems in interpersonal relationships | Reading related resources | |
| 13 | Human relations as a model of pragmatics | Keeping track of current events related to the subject | |
| 14 | Public relations and communication in Turkey | Keeping track of current events related to the subject | |
| 15 | Public relations and communication in Turkey | Keeping track of current events related to the subject | |
| 16 | Term Exams | Submission of homework | |
| 17 | Term Exams | Preparation for the exam |