TÜRKÇE
ENGLISH
Information
| Unit | INSTITUTE OF SOCIAL SCIENCES |
| EDUCATIONAL SCIENCES (MASTER) (WITH THESIS) | |
| Code | EGT702 |
| Name | Public Relations |
| Term | 2018-2019 Academic Year |
| Term | Fall |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof.Dr. ŞÜKRAN KILBAŞ |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
It aims to analyse ad synthesize the educational system of a country as a whole.
Course Content
Public relations is a field of study and application related to the functioning of educational organizations and is related to the objectives or objectives of education. This goal or objectives provide the sense of orientation required to support the management of educational institutions.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | To examine the application of strategic management principles to the development of public relations programs. |
| LO02 | To emphasize public relations as a management function internally and externally between an organization and its key stakeholders |
| LO03 | To examine key principles in the primary public relations practice specializations |
| LO04 | To build a bridge between the public relations academic and the practitioner |
| LO05 | To become knowledgeable of the ever-increasing opportunities offered across the world in government |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | On the basis of the Educational Sciences BA degree qualifications improves his/her knowledge in the same field at the level of expertise. | |
| PLO02 | - | Understands the multi-dimensional causes of a problem and evaluates the problem as a whole | |
| PLO03 | - | Analyzes a scientific article in the field of educational sciences. | |
| PLO04 | - | Uses the theoretical and practical knowledge s/he gained at the level of expertise in the field of educational sciences. | |
| PLO05 | - | Uses and develops individual assessment techniques | |
| PLO06 | - | Solves a problem in the context of educational sciences in a scientific perspective. | |
| PLO07 | - | Guides the graduates of the field of educational sciences within the framework of the knowledge and experiences that specialized training provides. | |
| PLO08 | - | Gains knowledge and experience about the applications which can make the field of expertise functional in educational field. | |
| PLO09 | - | Integrates the theoretical knowledge within the scope of the field of educational sciences with the field of application. | |
| PLO10 | - | Takes responsibility for solving the problems at the local and national level during the educational science-oriented applications | |
| PLO11 | - | Communicates effectively and properly with students, teachers, school administrators, and members of families and working group. | |
| PLO12 | - | Has a good command of foreign language to be able to follow the foreign resources related to the field. | |
| PLO13 | - | Informs his/her colleagues about the processes regarding the field of expertise and conclusions reached. | |
| PLO14 | - | Uses the different statistical techniques and information and communication technologies that s/he needs in the field of expertise. | |
| PLO15 | - | Provides the support of the institution employees to make the applications concerning educational sciences successful. | |
| PLO16 | - | Identifies the sources of the problems in the field of educational sciences and contributes to the solution of these problems. | |
| PLO17 | - | Provides the cooperation of all partners in educational environment stating the necessity of the field of expertise. | |
| PLO18 | - | Assesses the necessities which reveal through the applications related to the field of expertise in a critical way. | |
| PLO19 | - | Develops internalized knowledge in the field of expertise and the related disciplines at the level of expertise. | |
| PLO20 | - | Makes prediction about the partner behaviors through the applications concerning the field of expertise. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to public relations | Current literature | |
| 2 | The history of public relations | Current literature | |
| 3 | Public relations today | Current literature | |
| 4 | The practices in public relations | Current literature | |
| 5 | The management of public relations | Current literature | |
| 6 | The chalanges and soulutions encountered in public relations | Current literature | |
| 7 | Communication skills | Current literature | |
| 8 | Mid-Term Exam | Preperation for the exam | |
| 9 | Public relations practices and ethics | Current literature | |
| 10 | The management of information systems | Current literature | |
| 11 | Organizational culture | Current literature | |
| 12 | Organizational behaviour | Current literature | |
| 13 | Organizational conflict | Current literature | |
| 14 | The management of organizational conflict | Current literature | |
| 15 | Organizational values. | Current literature | |
| 16 | Term Exams | Preperation for the exam | |
| 17 | Term Exams | Preperation for the exam |