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Information
| Unit | INSTITUTE OF SOCIAL SCIENCES |
| BUSINESS ADMINISTRATION (MASTER) (WITHOUT THESIS) (DISTANCE EDUCATION) | |
| Code | EMG23702 |
| Name | Marketing Research and Ethics |
| Term | 2018-2019 Academic Year |
| Term | Spring |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Yüksek Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. FATMA DEMİRCİ OREL |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
The aim of this course is to make students capable of defining marketing problems clearly, specifying appropriate research model for existing problem, gathering data systematically, analyzing and commenting on findings.
Course Content
This course consists of the subjects of definiton of marketing research, maketing research environment, types of marketing research, marketing reserach process and mistakes, data gathering process, scales, sampling, hypothesis tests and data analysis
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Knows marketing reserach methods and their applications. |
| LO02 | Uses statistical package programs and analyzes datas through marketing research methods and comments on findings at beginner level. |
| LO03 | Knows the role of marketing research on specfying marketing problems. |
| LO04 | Has knowledge about specfying research question and creating research model in marketing research process. |
| LO05 | Has knowledge about sampling and data gathering methods in marketing research process. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defining the basic functions of the business and explaining their relations with each other. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Defining the basic theories and models of business management, numerical and statistical methods. | 3 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Applying the models used in business management. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Evaluating the results of the models applied in business management in terms of different sectors. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | To be able to define business problems arising from internal and external environmental conditions and changes. | 3 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | To be able to solve basic business problems with analytical thinking ability. | 4 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | To be able to reach the most appropriate result by using numerical and statistical analysis programs in the solution of business problems. | 5 |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Working effectively as a team member, taking responsibility individually and/or within the team. | 5 |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | Self-development by following current developments with the awareness of the continuity of learning in business life. | 4 |
| PLO10 | Yetkinlikler - Öğrenme Yetkinliği | Synthesizing the information obtained by using different sources within the framework of academic rules. | 3 |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | To be able to associate the knowledge gained in the field of business with the knowledge in different fields. | |
| PLO12 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Effectively presenting the information and comments obtained by using different sources within the framework of academic rules, verbally and in writing. | 3 |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Using terms and concepts in business terminology effectively in written and oral presentations. | 3 |
| PLO14 | Yetkinlikler - Alana Özgü Yetkinlik | To act in accordance with ethical and legal issues encountered in the field of business administration and in different professional fields. | 4 |
| PLO15 | Yetkinlikler - Alana Özgü Yetkinlik | Identifying problems with a critical perspective and suggesting solutions. | 2 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to Marketing Researches | Reading related parts | |
| 2 | Steps of Marketing Research Process | Reading related parts | |
| 3 | Qualitative Research Techniques | Reading related parts | |
| 4 | Secondary Data Gathering | Reading related parts | |
| 5 | Questionnaire Method Questionnaire Design | Reading related parts | |
| 6 | Research Design and Sources of Potential Mistakes | Reading related parts | |
| 7 | Observation methods Scale and Scaling | Reading related parts | |
| 8 | Mid-Term Exam | Studying for exam | |
| 9 | Sampling and Sampling Methods | Reading related parts | |
| 10 | Data Preparing and Hypothesis | Reading related parts | |
| 11 | Conceptual Approahes in Marketing Researches | Reading related parts | |
| 12 | Ethical issues in research methods. | Reading related parts | |
| 13 | Basic Principles of reserach ethics. | Reading related parts | |
| 14 | Ethics in scientific research process. | Reading related parts | |
| 15 | Research and publication ethics. | İlgili kaynakların okunması-Projelerin hazırlanması | |
| 16 | Term Exams | Studying for exam | |
| 17 | Term Exams | Studying for exam |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 5 | 70 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 15 | 15 |
| Final Exam | 1 | 30 | 30 |
| Total Workload (Hour) | 157 | ||
| Total Workload / 25 (h) | 6,28 | ||
| ECTS | 6 ECTS | ||