TÜRKÇE
ENGLISH
Information
| Unit | INSTITUTE OF SOCIAL SCIENCES |
| MARKETING (PhD) | |
| Code | MG3807 |
| Name | Integrated Marketing |
| Term | 2018-2019 Academic Year |
| Term | Spring |
| Duration (T+A) | 4-0 (T-A) (17 Week) |
| ECTS | 8 ECTS |
| National Credit | 4 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. HATİCE DOĞAN SÜDAŞ |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
The aim of this course is to give detailed information to students about the components of integrated marketing communications, operation, practices and theoritcal background of integrated marketing.
Course Content
This course consists of the subjects of components ans strategies of integrated marketing communications.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Learn how to integrate all marketing communication elements that are key points of any business success. |
| LO02 | Search the contribution of integrated marketing communication to brand value of any business. |
| LO03 | Explain intergrated marketing communication process. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Explains the basic theoretical models for marketing function. | |
| PLO02 | - | Lists and identifies the theories that will contribute to the development of scientific methods and tools used in marketing. | |
| PLO03 | - | Investigates how to model theorems in marketing field and how to associate these models with the the quantitive decision making techniques. | |
| PLO04 | - | Explains how to interpret the findings as a result of the application of statistical and theoretical models used in marketing. | |
| PLO05 | - | Can create sufficient knowledge to find a solution to the problems that might be faced by marketing managers. | |
| PLO06 | - | Contributes to the applied marketing management by following the basic steps of the methods used in marketing. | |
| PLO07 | - | Achieves optimal results using techniques that help to increase the market success. | |
| PLO08 | - | Can take responsibility as an individual and/or as part of a team, can lead and work effectively. | |
| PLO09 | - | Can keep track of the latest developments in the field as a recognition of the need for lifelong learning and constant renewal. | |
| PLO10 | - | Have ability to utilize scientific sources in the field, collect the data, synthesizes the obtained information and presents the outcomes effectively. | |
| PLO11 | - | Has a good command of Turkish, as well as at least one another foreign language in accordance with the requirements of academic and work life. | |
| PLO12 | - | Implements new research methods that will contribute to the development of the marketing field. | |
| PLO13 | - | Develops new guidelines for the marketing managers’ decision making processes by researching on sub-disciplines of the marketing field. | |
| PLO14 | - | Designs appropriate marketing approaches, applications and methodologies in accordance with the business sector and the market in which they operate. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to Integrated MarKeting Communication (IMC) and Theorical Backgorund of IMC in Marketing | Reading related parts from course sources. | |
| 2 | The Role of IMC in Marketing | Reading related parts from course sources. | |
| 3 | Advertisement and Promotion | Reading related parts from course sources. | |
| 4 | The Role of IMC in Consumer Behaviour | Reading related parts from course sources. | |
| 5 | Communication Process | Reading related parts from course sources. | |
| 6 | Sender, Message and Channel Factors | Reading related parts from course sources. | |
| 7 | Determining Goals and Budget of IMC | Reading related parts from course sources. | |
| 8 | Mid-Term Exam | Preparing for exam | |
| 9 | Creative Application and Evaluation Strategy | Reading related parts from course sources. | |
| 10 | Creative Application and Evaluation Strategy | Reading related parts from course sources. | |
| 11 | Media Planning Strategy | Reading related parts from course sources. | |
| 12 | Direct Marketing | Reading related parts from course sources. | |
| 13 | Internet and Interactive Media | Reading related parts from course sources. | |
| 14 | International IMC | Reading related parts from course sources. | |
| 15 | Ethical and Social Side of IMC | Reading related parts from course sources. | |
| 16 | Term Exams | Preparing for exam | |
| 17 | Term Exams | Preparing for exam |