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Information
| Unit | INSTITUTE OF SOCIAL SCIENCES |
| MARKETING (PhD) | |
| Code | MG3812 |
| Name | Modern Retailing : Theory and Practice |
| Term | 2018-2019 Academic Year |
| Term | Fall |
| Duration (T+A) | 4-0 (T-A) (17 Week) |
| ECTS | 8 ECTS |
| National Credit | 4 National Credit |
| Teaching Language | Türkçe |
| Level | Doktora Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. FATMA DEMİRCİ OREL |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
The aim of this course is to make students capable of defining marketing problems clearly, specifying appropriate research model for existing problem, gathering data systematically, analyzing and commenting on findings.
Course Content
This course consists of the subjects of definiton of marketing research, maketing research environment, types of marketing research, marketing reserach process and mistakes, data gathering process, scales, sampling, hypothesis tests and data analysis.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Have innovative theoretical and practical background for retail industry. |
| LO02 | Learn the methods of making decision logically, analyze and evaluate results of analyses in retail management. |
| LO03 | Have knowledge about types and management of retail businesses. |
| LO04 | Have knowledge about distribution channels and management of these channels in retailing industry. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the basic theoretical models for business field | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Lists and identifies the theories that will contribute to the development of scientific methods and tools used in business | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Has an understanding of the legal and ethical issues faced by the Business profession | 3 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Explains how to interpret the findings as a result of models used in business methods. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Creates sufficient knowledge to find a solution to the problems met by business | 5 |
| PLO06 | Bilgi - Kuramsal, Olgusal | Contributes to business by following the basic steps of the methods used in business | 4 |
| PLO07 | Bilgi - Kuramsal, Olgusal | Apply the application of business management methods. | 4 |
| PLO08 | Bilgi - Kuramsal, Olgusal | Encourages taking responsibility, claiming the lead and working effectively in a team and / or individually. | 5 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Keeps track of the latest developments in the field as a recognition of the need for lifelong learning and constant renewal | 5 |
| PLO10 | Beceriler - Bilişsel, Uygulamalı | Utilizes scientific sources in the field, collect the data, synthesizes the obtained information and presents the outcomes effectively | 4 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Has a good command of Turkish, as well as at least one another foreign language in accordance with the requirements of academic and work life | 4 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Develops and implements new research methods that will contribute to the development of the business field | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Develops new guidelines for the business managers’ decision making processes by researching on sub-disciplines of the business field. | |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Forms the basis for the decision-making process by researching on the science of business field | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to Retailing | Reading related parts from course sources | |
| 2 | Types of Retail Businesses | Reading related parts from course sources | |
| 3 | Environmental Factors for Retailing | Reading related parts from course sources | |
| 4 | Electronic Retailing | Reading related parts from course sources | |
| 5 | Consumer Behaviour in Retail Businesses | Reading related parts from course sources | |
| 6 | Retail Management Strategy | Reading related parts from course sources | |
| 7 | Organization and Human Resources in Retail Businesses | Reading related parts from course sources | |
| 8 | Mid-Term Exam | Preparing for exam | |
| 9 | Product Management, Category Planing and Purchasing in Retail Businesses | Reading related parts from course sources | |
| 10 | Purchasing Process in Retail Businesses | Reading related parts from course sources | |
| 11 | Supply Chain and Logistics Management İn Retail Businesses | Reading related parts from course sources | |
| 12 | Pricing in Retail Stores | Reading related parts from course sources | |
| 13 | Retail Marketing Communication | Reading related parts from course sources | |
| 14 | Physcial Planing, Atmospher and Visual Presentation in Retail Businesses | Reading related parts from course sources | |
| 15 | International Retailing, Consumer Services and Service Retailing | Reading related parts from course sources | |
| 16 | Term Exams | Preparing for exam | |
| 17 | Term Exams | Preparing for exam |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 4 | 56 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 8 | 112 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 2 | 4 | 8 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 24 | 24 |
| Total Workload (Hour) | 212 | ||
| Total Workload / 25 (h) | 8,48 | ||
| ECTS | 8 ECTS | ||