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Information
| Unit | INSTITUTE OF SOCIAL SCIENCES |
| MARKETING (PhD) | |
| Code | MGU1801 |
| Name | The Thesis |
| Term | 2018-2019 Academic Year |
| Term | Spring |
| Duration (T+A) | 0-0 (T-A) (17 Week) |
| ECTS | 24 ECTS |
| National Credit | 0 National Credit |
| Teaching Language | Türkçe |
| Level | Doktora Dersi |
| Type | Tez Çalışması |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. VEYİS NACİ TANIŞ |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
The aim of this study is to help the students to work on the specialized field that they have chosen and to ensure them to acquire the information, data acquisition, evaluation and interpretation of the code of ethics for their study
Course Content
How to determine and select a thesis/dissertation topic How to plan the thesis/dissertation contend. What to do before writing up the thesis/dissertation, The previously written thesis examination The issues that needs attention in thesis/dissertation writing. inspection of the thesis/dissertation writing guide offered by SBE Preparation of content The importance of footnotes and references and preparation Proposals and writing up a proposal Evaluation of the thesis/dissertation
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | research literature for a given subject |
| LO02 | Defines the subject |
| LO03 | Determines the contents |
| LO04 | Schedules the research process research causes and outcomes of a given subject |
| LO05 | Interprets the causes of the subject |
| LO06 | Interprets the outcomes of the subject |
| LO07 | Relates the causes and outcomes of the subject analyse the results of a research |
| LO08 | Categorizes the results Debates the results |
| LO09 | Presents the research in a thesis format |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the classical, modern and postmodern theories of marketing science. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Defines scientific methods and tools used in marketing. | |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | Develops research models by determining the variables related to the subjects of marketing science. | 5 |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Can interpret the results obtained by applying the research models based on the marketing theories. | 5 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Can produce solutions to the problems faced by today's marketing profession groups with appropriate methods. | 4 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Can implement the basic steps of the methods used in the field of marketing. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Can develop solutions by using the knowledge gained in the field of marketing. | 4 |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Can work effectively by taking responsibility in individual and/or team work. | 5 |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | Keeps track of the latest developments in the field as a recognition of the need for lifelong learning and constant renewal. | 5 |
| PLO10 | Yetkinlikler - Öğrenme Yetkinliği | Utilizes scientific sources in the field, collect the data, synthesizes the obtained information and presents the outcomes effectively. | 5 |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Can use information and communication technologies to access, analyze and interpret information in the field of marketing. | 5 |
| PLO12 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Can present information, comments and suggestions related to the field of study in written and orally in accordance with the requirements of academic and business life. | |
| PLO13 | Yetkinlikler - Alana Özgü Yetkinlik | Can develop and apply original research methods and tools that will contribute to the development of the field of marketing. | |
| PLO14 | Yetkinlikler - Alana Özgü Yetkinlik | Acts in accordance with the ethical and legal issues encountered in the field of marketing science and marketing profession. | 4 |
| PLO15 | Yetkinlikler - Alana Özgü Yetkinlik | Gains awareness of social, cultural and environmental issues. | 3 |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Forms the basis for the decision-making process of organizations and practitioners. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | How to determine and select a thesis/dissertation topic | material reading | |
| 2 | How to plan the thesis/dissertation contend. What to do before writing up the thesis/dissertation, | material reading | |
| 3 | APA style examining | material reading | |
| 4 | APA style examining | material reading | |
| 5 | The issues that needs attention in thesis/dissertation writing. | material reading | |
| 6 | inspection of the thesis/dissertation writing guide offered by SBE | material reading | |
| 7 | Preparation of content | material reading | |
| 8 | Mid-Term Exam | Preparing presentation | |
| 9 | The importance of footnotes and references and preparation | material reading | |
| 10 | Proposals and writing up a proposal | material reading | |
| 11 | Evaluation of the thesis/dissertation | material reading | |
| 12 | Evaluation of the thesis/dissertation | material reading | |
| 13 | Correction of the thesis/dissertation | material reading | |
| 14 | Correction of the thesis/dissertation | material reading | |
| 15 | Editing and reporting the results | material reading | |
| 16 | Term Exams | Preparing presentation | |
| 17 | Term Exams | Preparing presentation |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 0 | 0 | 0 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 22 | 308 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 300 | 300 |
| Mid-term Exams (Written, Oral, etc.) | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Total Workload (Hour) | 608 | ||
| Total Workload / 25 (h) | 24,32 | ||
| ECTS | 24 ECTS | ||