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ENGLISH
Information
| Unit | KOZAN VOCATIONAL SCHOOL |
| Code | BVS126 |
| Name | Banking and Insurance Marketing |
| Term | 2019-2020 Academic Year |
| Semester | 2. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. BİRSEN DAĞLI |
| Course Instructor |
Öğr. Gör. BİRSEN DAĞLI
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The basic concepts of marketing, service marketing properties and in our competitive environment for the development of the banking and insurance sector ; the importance of marketing will be told
Course Content
Concept and types of banking services Banking service quality and control The distribution of the Bank's electronic banking services The definition and scope of the insurance sector Insurance services, market segmentation
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explains the basic concepts of marketing. |
| LO02 | Sorts marketing differences by business. |
| LO03 | Explains the differences in the services sector and marketing |
| LO04 | Understand the importance of marketing services |
| LO05 | Know the characteristics of marketing in insurance services. |
| LO06 | Explain the basic concepts of marketing |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Students have current theoretical knowledge in basic level related to Banking and Insurance. | 0 |
| PLO02 | - | Students have current practical knowledge at basic level related to Banking and Insurance. | 0 |
| PLO03 | - | Students are able to use the basic level theoretical and practical knowledge in the field of Banking and Insurance in a field of advanced education or at the same level. | 0 |
| PLO04 | - | Students will be able to interpret, evaluate, identify, analyze and develop data by using the basic knowledge and skills acquired in the field of Banking and Insurance. | 0 |
| PLO05 | - | Students can work independently and can take responsibility on basic level issues related to Banking and Insurance profession. | 0 |
| PLO06 | - | Students can take responsibility as a team member in order to solve unforeseen complex problems encountered in applications related to Banking and Insurance profession. | 0 |
| PLO07 | - | Carry out activities for the development of employees working under their responsibility within the framework of a project. | 0 |
| PLO08 | - | Students will be able to critically evaluate their knowledge and skills, identify and eliminate learning needs. | 0 |
| PLO09 | - | students can direct their professional development to a higher level. | 0 |
| PLO10 | - | Students have the awareness of lifelong learning. | 0 |
| PLO11 | - | To be able to transfer his / her thoughts on the basic knowledge and skills related to Banking and Insurance profession through written and oral communication. | 0 |
| PLO12 | - | Know a foreign language at basic level, follow the information related to the profession and communicate with colleagues in a foreign language. | 0 |
| PLO13 | - | Use computer operating systems, office applications, information and communication technologies. | 0 |
| PLO14 | - | It has social, scientific, cultural and ethical values in the stages of collecting, implementing and announcing the data related to the field. | 0 |
| PLO15 | - | The history of our republic, basic values, the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety has sufficient consciousness. | 0 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The concept of marketing and marketing concepts of banking | No the prerequisite of lesson. | |
| 2 | Concept and types of banking services | No the prerequisite of lesson. | |
| 3 | Banking service strategy | No the prerequisite of lesson. | |
| 4 | Banking service quality and control | No the prerequisite of lesson. | |
| 5 | Bank pricing of services | No the prerequisite of lesson. | |
| 6 | The distribution of the Bank's services | No the prerequisite of lesson. | |
| 7 | The distribution of the Bank's electronic banking services | No the prerequisite of lesson. | |
| 8 | Mid-Term Exam | study from the textbook | |
| 9 | The definition and scope of the insurance sector | No the prerequisite of lesson. | |
| 10 | The definition and scope of the insurance sector | No the prerequisite of lesson. | |
| 11 | Insurance services sectors | No the prerequisite of lesson. | |
| 12 | Insurance services, market segmentation | No the prerequisite of lesson. | |
| 13 | Internet insurance | No the prerequisite of lesson. | |
| 14 | Electronic commerce in the insurance sector | No the prerequisite of lesson. | |
| 15 | Internet use in service marketing | No the prerequisite of lesson. | |
| 16 | Term Exams | study from the textbook | |
| 17 | Term Exams | study from the textbook |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 20 |
| General Assessment | ||
| Midterm / Year Total | 100 | 20 |
| 1. Final Exam | - | 80 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||