TÜRKÇE
ENGLISH
Information
| Unit | FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES |
| BUSINESS ADMINISTRATION PR. (ENGLISH) | |
| Code | BUSZ311 |
| Name | Marketing Management |
| Term | 2019-2020 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | İngilizce |
| Level | Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. MEHMET ALİ BURAK NAKIBOĞLU |
| Course Instructor |
Prof. Dr. DENİZ ZEREN
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is to make students capable of appyling marketing management methods to business world, to develop knowledge and capabilities of students on marketing and to guide them for marketing decisions through evaluating marketing oppourtunities and problems.
Course Content
Topics include market segmentation, product development, promotion, distribution, and pricing.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Analyzes the role of marketing within the firm and society. |
| LO02 | Express and emply the four basic factors in the marketing mix: product, promotion, price, and distribution. |
| LO03 | Employ analytical, communication, and presentation skills (through use of technological aids, such as Microsoft Word, PowerPoint, and the Internet) the basic tools of marketing. |
| LO04 | Develop a basic level strategic marketing plan |
| LO05 | Applies integrated marketing approach |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | List and define the concepts of business management, and explain their relation to each other | 4 |
| PLO02 | - | List and define the fundamental conceptual models, numerical and statistical techniques of business administartion; identify their advantages and disadvantages | 5 |
| PLO03 | - | List and define the relationship between the basic concepts of economy and business management; indicates strong and weak sides of each method. | 5 |
| PLO04 | - | Explain how to create the fundamental conceptual models, and how to apply numerical and statistical techniques that are used in business administration | 5 |
| PLO05 | - | Explain how to create the fundamental conceptual models and how to apply numerical and statistical techniques that are used in business administration. | 3 |
| PLO06 | - | Follow the basic steps of business management methods and apply them | 5 |
| PLO07 | - | Determine appropriate methods to solve business problems | 5 |
| PLO08 | - | Evaluate the results that are obtained from applications of business management methods. | 5 |
| PLO09 | - | Use basic numerical and statistical softwares. | 0 |
| PLO10 | - | Use basic enterprise resource planning (ERP) softwares | 0 |
| PLO11 | - | Take initiative individually or/and as a member of a team, lead and work effectively | 3 |
| PLO12 | - | Follow the latest developments in the field, and sustain personal and professional development with the awareness of the necessity of lifelong learning | 3 |
| PLO13 | - | Use different resources in accordance with academic principles, synthesize the data gathered, and present them effectively in an unfamiliar field | 5 |
| PLO14 | - | Use different resources in accordance with academic principles, synthesize the data gathered, and present them effectively in an unfamiliar field | 4 |
| PLO15 | - | Use Turkish and at least one foreign language in accordance with the prerequisities of academic and business context | 1 |
| PLO16 | - | Perceive and interpret feelings, ideas and behaviours of people appropriately, and express himself/herself accurately in written or oral form | 3 |
| PLO17 | - | Question traditional approaches, methods and implementations; develop and implement alternative methods when required | 5 |
| PLO18 | - | Recognize and apply social, scientific and professional ethical values. | 5 |
| PLO19 | - | Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives. | 5 |
| PLO20 | - | Monitor external factors such as industrial structures, competition, technologies, economics, politics, cultures that affect the activities of businesses and interpret their impact on businesses. | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Product | Reading related chapter | |
| 2 | Product | Reading related chapter | |
| 3 | Marketing Channels | Reading related chapter | |
| 4 | Marketing Channels | Reading related chapter | |
| 5 | Promotion | Reading related chapter | |
| 6 | Advertising and Public Relations | Reading related chapter | |
| 7 | Sales Promotion and Personal Selling | Reading related chapter | |
| 8 | Mid-Term Exam | Studying for exam | |
| 9 | Price | Reading related chapter | |
| 10 | Online Marketing | Reading related chapter | |
| 11 | Services and Non-Profit Organizations Marketing | Reading related chapter | |
| 12 | Services and Non-Profit Organizations Marketing | Reading related chapter | |
| 13 | Global Marketing | Reading related chapter | |
| 14 | Ethics and Social Responsibility | Reading related chapter | |
| 15 | Presentations of Projects | Preparing for presentation | |
| 16 | Term Exams | Studying for exam | |
| 17 | Term Exams | Studying for exam |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 114 | ||
| Total Workload / 25 (h) | 4,56 | ||
| ECTS | 5 ECTS | ||