TÜRKÇE
ENGLISH
Information
Course Goal / Objective
This course has threefold aims: First to introduce the students with the concepts strategic management process. Second, help students develop a strategic perspective. Third, introduce strategy formulation and implementation techniques.
Course Content
Company mission and social resposibility, Companys external environment, Global environment and strategic considerations for multinationals, Internal analysis, Formulation of long term objectives and grand startegies, Strategic analysis and choice: Building shareholder value, Starategy implementation: Short term objectives and functional tactics, Strategic control and continious improvement
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Apply strategic thinking methods through decision-making process |
| LO02 | Define company mission, vision and goals and explain how these are connected demonstrate crafting a strategy |
| LO03 | Define the formal strategy-making process |
| LO04 | Explain business environment |
| LO05 | Apply an internal analysis of the company through variety of approaches |
| LO06 | Explain generic and grand strategies |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | List and define the concepts of business management, and explain their relation to each other | 4 |
| PLO02 | - | List and define the fundamental conceptual models, numerical and statistical techniques of business administartion; identify their advantages and disadvantages | 2 |
| PLO03 | - | List and define the relationship between the basic concepts of economy and business management; indicates strong and weak sides of each method. | 2 |
| PLO04 | - | Explain how to create the fundamental conceptual models, and how to apply numerical and statistical techniques that are used in business administration | 0 |
| PLO05 | - | Explain how to create the fundamental conceptual models and how to apply numerical and statistical techniques that are used in business administration. | 2 |
| PLO06 | - | Follow the basic steps of business management methods and apply them | 3 |
| PLO07 | - | Determine appropriate methods to solve business problems | 5 |
| PLO08 | - | Evaluate the results that are obtained from applications of business management methods. | 5 |
| PLO09 | - | Use basic numerical and statistical softwares. | 5 |
| PLO10 | - | Use basic enterprise resource planning (ERP) softwares | 5 |
| PLO11 | - | Take initiative individually or/and as a member of a team, lead and work effectively | 5 |
| PLO12 | - | Follow the latest developments in the field, and sustain personal and professional development with the awareness of the necessity of lifelong learning | 4 |
| PLO13 | - | Use different resources in accordance with academic principles, synthesize the data gathered, and present them effectively in an unfamiliar field | 5 |
| PLO14 | - | Use different resources in accordance with academic principles, synthesize the data gathered, and present them effectively in an unfamiliar field | 5 |
| PLO15 | - | Use Turkish and at least one foreign language in accordance with the prerequisities of academic and business context | 4 |
| PLO16 | - | Perceive and interpret feelings, ideas and behaviours of people appropriately, and express himself/herself accurately in written or oral form | 4 |
| PLO17 | - | Question traditional approaches, methods and implementations; develop and implement alternative methods when required | 5 |
| PLO18 | - | Recognize and apply social, scientific and professional ethical values. | 4 |
| PLO19 | - | Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives. | 4 |
| PLO20 | - | Monitor external factors such as industrial structures, competition, technologies, economics, politics, cultures that affect the activities of businesses and interpret their impact on businesses. | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to strategic management | Strategic management theory, (p.1-40) | |
| 2 | External Analysis | Strategic management theory, (p.41-74) | |
| 3 | Internal analysis | Strategic management theory, (p.75-108) | |
| 4 | Building competitive advantage-functional level | Strategic management theory, (p.109-148) | |
| 5 | Building competitive advantage-functional level | Strategic management theory, (p.109-148) | |
| 6 | Building competitive advantage-business level | Strategic management theory, (p.149-185) | |
| 7 | Strategy in the global environment | Strategic management theory, (p.262-301) | |
| 8 | Mid-Term Exam | Studying for exam | |
| 9 | Corporate level strategies | Strategic management theory, (p.302-365) | |
| 10 | Corporate level strategies | Strategic management theory, (p.302-365) | |
| 11 | Corporate level strategies | Strategic management theory, (p.302-365) | |
| 12 | Corporate performance, business ethics | Strategic management theory, (p.366-400) | |
| 13 | Implementing strategies in an industry | Strategic management theory, (p.401-440) | |
| 14 | Implementing strategies across industries and countries | Strategic management theory, (p.442-475) | |
| 15 | Projects presentations | Preparings of projects | |
| 16 | Term Exams | Studying for exam | |
| 17 | Term Exams | Studying for exam |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 4 | 12 | 48 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 162 | ||
| Total Workload / 25 (h) | 6,48 | ||
| ECTS | 6 ECTS | ||