TÜRKÇE
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Information
| Unit | FACULTY OF FINE ARTS |
| CERAMICS PR. | |
| Code | SRS221 |
| Name | Ceramic Marketing |
| Term | 2019-2020 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. MEHMET CİHAN YAVUZ |
| Course Instructor |
Prof. Dr. MEHMET CİHAN YAVUZ
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of the course is to develop students' marketing knowledge and skills and to evaluate the marketing opportunities and problems they encounter and lead them to make the most appropriate marketing decisions.
Course Content
This course covers the definition of marketing in relation to the ceramic industry, strategic marketing plan, marketing environment, market segmentation, market targeting and positioning, marketing research, organizational markets and consumer behavior.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Recall ceramic marketing function and basic concepts. |
| LO02 | Identify the environmental factors that can affect the Ceramic Marketing decisions, develop and implement a strategic marketing plan. |
| LO03 | Recall and apply marketing research techniques. |
| LO04 | Recall factors influencing decision making mechanisms, purchasing decisions and consumer behavior |
| LO05 | Lists the characteristics of industrial ceramic markets and recall the characteristics of industrial purchasing behavior. |
| LO06 | Recalls the essentials of effective market differentiation and its stages |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Definition and Development of Ceramic Marketing | Reading related chapter of textbook and web search about the topic | |
| 2 | Marketing Function and Importance in Ceramic Sector | Reading related chapter of textbook and web search about the topic | |
| 3 | Strategic Planning: Marketing Plan Development and Implementation | Reading related chapter of textbook and web search about the topic | |
| 4 | Strategic Planning: Marketing Plan Development and Implementation | Reading related chapter of textbook and web search about the topic | |
| 5 | Marketing Environment | Reading related chapter of textbook and web search about the topic | |
| 6 | Ceramics Marketing Environment | Reading related chapter of textbook and web search about the topic | |
| 7 | Marketing Research | Reading related chapter of textbook and web search about the topic | |
| 8 | Mid-Term Exam | Reading textbook and lecture notes | |
| 9 | Consumer Behavior and Decision Making | Reading related chapter of textbook and web search about the topic | |
| 10 | Consumer Behavior and Decision Making in Ceramic Sector | Reading related chapter of textbook and web search about the topic | |
| 11 | Industrial Markets and Procurement | Reading related chapter of textbook and web search about the topic | |
| 12 | Industrial Ceramic Markets and Procurement | Reading related chapter of textbook and web search about the topic | |
| 13 | Market Targeting | Reading related chapter of textbook and web search about the topic | |
| 14 | Market Targeting in Ceramic Industry | Reading related chapter of textbook and web search about the topic | |
| 15 | Strategic Control in Marketing | Reading related chapter of textbook and web search about the topic | |
| 16 | Term Exams | Reading textbook and lecture notes | |
| 17 | Term Exams | Reading textbook and lecture notes |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 13 | 13 |
| Total Workload (Hour) | 75 | ||
| Total Workload / 25 (h) | 3,00 | ||
| ECTS | 3 ECTS | ||