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Information
| Unit | FACULTY OF FINE ARTS |
| TEXTILE AND FASHION DESIGN PR. | |
| Code | TTS334 |
| Name | Fashion and Advertisement |
| Term | 2019-2020 Academic Year |
| Semester | 6. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. Mine CERANOĞLU TERECE |
| Course Instructor |
Doç. Dr. Mine CERANOĞLU TERECE
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is to develop knowledge and capabilities of students on marketing and to guide them for marketing decisions through evaluating marketing oppourtunities and problems.
Course Content
This course consists of the subjects of definition and scope of marketing, strategic marketing plan, marketing environment, market segmentation, targeting and positioning, marketing research, industrial markets and consumer behaviors.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Students grasp the cultural, economic, and advertising dimensions of fashion. |
| LO02 | Students, discuss the role of advertising in fashion. |
| LO03 | Students evaluate the relationship between advertising and fashion. |
| LO04 | Students interpret fashion advertisements. |
| LO05 | Students grasp the advertising characteristics appropriate to the field of fashion. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | To create contemporary and creative design ideas and solutions in texile design under social, cultural and economic constraints | 2 |
| PLO02 | - | To be able to transform abstract and concrete concepts into creative ideas, innovative and original works. | 1 |
| PLO03 | - | To have knowledge about research methods, artistic criticism and art history | 4 |
| PLO04 | - | To be able to comprehend, interpret and form surface compositions with basic design elements and principles and to create genuine designs | 0 |
| PLO05 | - | To be able to create original collections of weaving, printing and apparel design regarding to a theme and to be able to present them in creative ways. | 2 |
| PLO06 | - | To be able to research, follow, and use current materials for textile design and create new material combinations | 0 |
| PLO07 | - | To able to perceive, think and practice design surfaces in a multifacet way | 1 |
| PLO08 | - | To have the ability of gathering, sharing and practising information about textile design and fashion in the context of social, artistic and ethical values | 4 |
| PLO09 | - | To be able to evaluate industrial production of his/ her prototype design | 0 |
| PLO10 | - | To be able to design textiles on computer-aided design programmes, adapt to new media, and use information and comunication technologies. | 0 |
| PLO11 | - | To be able to use different methods and techniques and create various color combinations for his/ her designs | 0 |
| PLO12 | - | To be able to create two-dimensional surfaces and/or three-dimensional works using knowledge about textile art and design | 4 |
| PLO13 | - | To be able to take part in teamwork of different disciplines, have the ability of analitical thinking, and solve design problems | 4 |
| PLO14 | - | To be open-minded, confident, enthusiastic, energetic and be able to take risks in professional career. | 4 |
| PLO15 | - | To be able to improve him/herself in scientific, social, cultural and sporty issues by internalizing life-long learning, | 5 |
| PLO16 | - | To be able to evaluate and interpret knowledge and skills in textile design field from a critical perspective. | 5 |
| PLO17 | - | To be able to use a foreign language efficiently in order to follow up-to-date information and communicate with colleagues | 0 |
| PLO18 | - | To be able to share and present his/her ideas and design proposals through verbal and visual data with target group | 5 |
| PLO19 | - | Being aware of national and international values about art and design | 5 |
| PLO20 | - | To have aesthetic awareness | 2 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | An overview of The Fashion and Advertising Relationships | Reading the Textbooks | |
| 2 | The Effects of Fashion and Advertising in Daily Life | Reading the Textbooks | |
| 3 | Fashion and Advertising After the Industrial Revolution | Reading the Textbooks | |
| 4 | Fashion Advertising and Orienting Masses | Reading the Textbooks | |
| 5 | Fashion Advertising and Consumer Culture | Reading the Textbooks | |
| 6 | Fashion Advertising and Image | Reading the Textbooks | |
| 7 | Fashion Advertising and Populer Culture | Reading the Textbooks | |
| 8 | Mid-Term Exam | Mid-term exam | |
| 9 | Fashion Advertising and Culture | Reading the Textbooks | |
| 10 | Representation of Women and Men in Fashion Ads | Reading the Textbooks | |
| 11 | Analysis of Fashion Ads I | Reading the Textbooks | |
| 12 | Analysis of Fashion Ads II | Reading the Textbooks | |
| 13 | Analysis of Fashion Ads III | Reading the Textbooks | |
| 14 | Advertising Design | Reading the Textbooks | |
| 15 | Advertising Design | Reading the Textbooks | |
| 16 | Term Exams | Final exam | |
| 17 | Term Exams | Final exam |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 20 |
| General Assessment | ||
| Midterm / Year Total | 100 | 20 |
| 1. Final Exam | - | 80 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||