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Information
| Unit | FACULTY OF FINE ARTS |
| TEXTILE AND FASHION DESIGN PR. | |
| Code | TTS408 |
| Name | Textile Marketing |
| Term | 2019-2020 Academic Year |
| Semester | 8. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. MEHMET CİHAN YAVUZ |
| Course Instructor |
Prof. Dr. MEHMET CİHAN YAVUZ
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Textile Marketing course aims to develop marketing knowledge and skills of students, enable to capture opportunities and challenge with problems faced, to lead proper way to solve problem and have decision in marketing related issues.
Course Content
Textile Marketing course includes topics such as definition of marketing, strategic marketing plan, marketing environment, market segmentation, targeting and positioning, marketing researches, industrial markets, consumer behaviours.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explains textile marketing function and basic definitions. |
| LO02 | Determines environmental factors effecting textile marketing decisions, develops and implements marketing plans. |
| LO03 | Recall and implement basic marketing research methods. |
| LO04 | Lists factors effecting decisions on consumer behaviour and purchasing. |
| LO05 | Differentates characteristics and purchasing behaviour in industrial textile markets. |
| LO06 | Recall knowledge about effective market segmentation principles and stages. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | To create contemporary and creative design ideas and solutions in texile design under social, cultural and economic constraints | 5 |
| PLO02 | - | To be able to transform abstract and concrete concepts into creative ideas, innovative and original works. | 5 |
| PLO03 | - | To have knowledge about research methods, artistic criticism and art history | 5 |
| PLO04 | - | To be able to comprehend, interpret and form surface compositions with basic design elements and principles and to create genuine designs | 0 |
| PLO05 | - | To be able to create original collections of weaving, printing and apparel design regarding to a theme and to be able to present them in creative ways. | 4 |
| PLO06 | - | To be able to research, follow, and use current materials for textile design and create new material combinations | 4 |
| PLO07 | - | To able to perceive, think and practice design surfaces in a multifacet way | 0 |
| PLO08 | - | To have the ability of gathering, sharing and practising information about textile design and fashion in the context of social, artistic and ethical values | 4 |
| PLO09 | - | To be able to evaluate industrial production of his/ her prototype design | 4 |
| PLO10 | - | To be able to design textiles on computer-aided design programmes, adapt to new media, and use information and comunication technologies. | 0 |
| PLO11 | - | To be able to use different methods and techniques and create various color combinations for his/ her designs | 0 |
| PLO12 | - | To be able to create two-dimensional surfaces and/or three-dimensional works using knowledge about textile art and design | 0 |
| PLO13 | - | To be able to take part in teamwork of different disciplines, have the ability of analitical thinking, and solve design problems | 5 |
| PLO14 | - | To be open-minded, confident, enthusiastic, energetic and be able to take risks in professional career. | 4 |
| PLO15 | - | To be able to improve him/herself in scientific, social, cultural and sporty issues by internalizing life-long learning, | 5 |
| PLO16 | - | To be able to evaluate and interpret knowledge and skills in textile design field from a critical perspective. | 4 |
| PLO17 | - | To be able to use a foreign language efficiently in order to follow up-to-date information and communicate with colleagues | 1 |
| PLO18 | - | To be able to share and present his/her ideas and design proposals through verbal and visual data with target group | 3 |
| PLO19 | - | Being aware of national and international values about art and design | 4 |
| PLO20 | - | To have aesthetic awareness | 0 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Definition and Development of Textile Marketing | reading related chapter from the textbook and making pre-research in the web. | |
| 2 | Marketing Function and Importance in Textile Industry | reading related chapter from the textbook and making pre-research in the web. | |
| 3 | Strategic Planning: Developing and Implementing Marketing Plan | reading related chapter from the textbook and making pre-research in the web. | |
| 4 | Developing and Implementing Marketing Plan in Textile Industry | reading related chapter from the textbook and making pre-research in the web. | |
| 5 | Marketing Environment | reading related chapter from the textbook and making pre-research in the web. | |
| 6 | Textile Marketing Environment | reading related chapter from the textbook and making pre-research in the web. | |
| 7 | Marketing Research | reading related chapter from the textbook and making pre-research in the web. | |
| 8 | Mid-Term Exam | reading related chapter from the textbook and lectorenotes and making research in the web. | |
| 9 | Consumer Behaviour and Decision-Making | reading related chapter from the textbook and making pre-research in the web. | |
| 10 | Consumer Behaviour and Decision-Making in Textile Industry | reading related chapter from the textbook and making pre-research in the web. | |
| 11 | Industrial Markets and Purchasing | reading related chapter from the textbook and making pre-research in the web. | |
| 12 | Industrial Textile Markets and Purchasing | reading related chapter from the textbook and making pre-research in the web. | |
| 13 | Market Targeting | reading related chapter from the textbook and making pre-research in the web. | |
| 14 | Market Targeting in Textile Industry | reading related chapter from the textbook and making pre-research in the web. | |
| 15 | Market Segmentation in Textile Industry | reading related chapter from the textbook and making pre-research in the web. | |
| 16 | Term Exams | reading related chapter from the textbook and lectorenotes and making research in the web. | |
| 17 | Term Exams | reading related chapter from the textbook and lectorenotes and making research in the web. |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 20 |
| General Assessment | ||
| Midterm / Year Total | 100 | 20 |
| 1. Final Exam | - | 80 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 10 | 10 |
| Final Exam | 1 | 10 | 10 |
| Total Workload (Hour) | 104 | ||
| Total Workload / 25 (h) | 4,16 | ||
| ECTS | 4 ECTS | ||