TÜRKÇE
ENGLISH
Information
| Unit | CEYHAN VOCATIONAL SCHOOL |
| Code | PZR253 |
| Name | Retailing Management |
| Term | 2019-2020 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. SELİM SOYÇELİK |
| Course Instructor |
Öğr. Gör. SELİM SOYÇELİK
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
This course aims to provide basic concepts of business science to students and help improving fundamentals regarding organization management.
Course Content
Basic concepts of management, Antecedent management theories, system theory, contingency theory, modern management theories, motivation, leadership and communication, power and politics
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Being able to differentiate retailers and retailing businesses in a structural way. |
| LO02 | Being able to explain the process of purchase in retailers. |
| LO03 | Being able to define the field of operational activities in retailing. |
| LO04 | Being able to exemplify pricing policies and strategies in retailing. |
| LO05 | Being able to form promotion mix for retailing |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Basic concepts about retailing | Lecture notes | |
| 2 | Supermarkets | Lecture notes | |
| 3 | Enviromental factors affecting stores | Lecture notes | |
| 4 | Product buying and selling in stores | Lecture notes | |
| 5 | Pricing in retailing | Lecture notes | |
| 6 | Sales increasing efforts in retailing | Lecture notes | |
| 7 | Customer services in retailing | Lecture notes | |
| 8 | Mid-Term Exam | Lecture notes | |
| 9 | Continue / Midterm exam | Lecture notes | |
| 10 | Establishment place in retailing, process management in markets | Lecture notes | |
| 11 | Participants in retailing | Lecture notes | |
| 12 | Store ambiance | Lecture notes | |
| 13 | Shelf management in markets | Lecture notes | |
| 14 | Category management in retailing | Lecture notes | |
| 15 | Category management in retailing | Lecture notes | |
| 16 | Term Exams | Lecture notes | |
| 17 | Term Exams | Lecture notes |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||