TÜRKÇE
ENGLISH
Information
| Unit | CEYHAN VOCATIONAL SCHOOL |
| Code | PZR251 |
| Name | Advertisement |
| Term | 2019-2020 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 2-1 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2.5 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. Dr. ARZU SANDALLIOĞLU |
| Course Instructor |
Öğr. Gör. Dr. ARZU SANDALLIOĞLU
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Teaching the basic concepts of online advertising, understanding of advertising before and after practice, creation of advertising and media planning and introduction of factors related to the plan.
Course Content
1) Definition of advertisement, characteristics, objectives, types in the world and in Turkey To understand the historical development of advertising and advertising policies, 2) Advertising is, able to understand the economic, social and legal aspects, 3) Advertising agencies, advertising departments of enterprises and the media authority of the advertising department, tasks, understand the advantages and disadvantages, 4) advertising campaign stages of preparation process, understand the approach in determining budget and advertising campaign, 5) the ad text to understand the factors to be considered in the writing and preparation methods to comprehend the ad text, 6) the advantages and disadvantages of media tools, the factors to be considered in the advertising budget and the budget will be utilized to comprehend the method of determining, 7) Advertising pre and post advertising To understand the methods of measuring advertising effectiveness, 8) advertising to the general situation in Turkey, issues and international advertising strategies to comprehend
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | To have basic theoretical and practical knowledge supported by up-to-date information in the field of marketing. |
| LO02 | Gaining the ability to use theoretical and practical knowledge at the basic level in the field of marketing, at the advanced level of the same field or at the same level |
| LO03 | Having the ability to analyze, interpret, question, criticize and search for solutions to any marketing problem at a basic level using the knowledge and skills gained in the field of marketing |
| LO04 | Gain competency to independently perform a basic level of marketing related work |
| LO05 | To be able to take responsibility as individual team member to solve the problems encountered in marketing related applications. |
| LO06 | Be able to carry out activities for the development of the personnel in charge. |
| LO07 | To be able to criticize basic knowledge and skills in marketing, to be able to identify deficiencies and to have the ability to meet these deficiencies |
| LO08 | Having a life-long learning conscious competency. |
| LO09 | To be able to convey the basic knowledge and skills at the level of marketing which are related to marketing through written, oral and visual communication. |
| LO10 | To share ideas and suggestions for solutions to issues related to marketing with experts and non-experts. |
| LO11 | Ability to track information in the field of marketing, to have basic knowledge of foreign languages to communicate with colleagues and individuals, institutions or organizations not of their own nationality |
| LO12 | To be able to use internet technologies, office software at basic level with basic computer usage required by marketing field. |
| LO13 | Having social, scientific, cultural and ethical values in the process of collecting, implementing and reporting any data in the field of marketing |
| LO14 | Having sufficient consciousness about the universality of social rights, social justice, quality and cultural values and environmental protection, business health and security. |
| LO15 | Identify problem areas for marketing and take necessary precautions |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Turkey Historical Development of advertising in the world and be able to understand and Advertising Policies | Reading the subject of textbooks | |
| 2 | Turkey Historical Development of advertising in the world and be able to understand the principles and Advertising | Reading the subject of textbooks | |
| 3 | Social, Economic and Legal Aspects of Advertising | Reading the subject of textbooks | |
| 4 | Social, Economic and Legal Aspects of Advertising | Reading the subject of textbooks | |
| 5 | Advertising Agencies | Reading the subject of textbooks | |
| 6 | Advertising Agencies | Reading the subject of textbooks | |
| 7 | Planning Advertising Campaign | Reading the subject of textbooks | |
| 8 | Mid-Term Exam | Reading the subject of textbooks | |
| 9 | Midterm exam | Midterm exam | |
| 10 | Design and Copywriting for Effective Print Advertising | Reading the subject of textbooks | |
| 11 | Design and Copywriting for Effective Print Advertising | Reading the subject of textbooks | |
| 12 | Selection of Media Planning and Advertising Budget | Reading the subject of textbooks | |
| 13 | Selection of Media Planning and Advertising Budget | Reading the subject of textbooks | |
| 14 | Measuring Advertising Effectiveness | Reading the subject of textbooks | |
| 15 | Advertising Advertising and between nations in Turkey | Reading the subject of textbooks | |
| 16 | Term Exams | Final Exam | |
| 17 | Term Exams | Final Exam |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 2 | 2 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 111 | ||
| Total Workload / 25 (h) | 4,44 | ||
| ECTS | 4 ECTS | ||