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Information
| Unit | CEYHAN VOCATIONAL SCHOOL |
| Code | PZR259 |
| Name | Marketing Communication Techniques |
| Term | 2019-2020 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. SADIK EREN |
| Course Instructor |
Öğr. Gör. SADIK EREN
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of the course is to make students inform on communication, concepts and process of marketing communication, elements of marketing mix and marketing communication and to teach while the students plan marketing communication activities, technics of message and media strategies.
Course Content
1 Introduction to marketing communication 2 The developments of marketing communication 3 Integrated marketing communication 4 The products and the dimension of products communication 5 The package and the dimension of package communication 6 The distribution and marketing communication 7 The dimension of price communication 8 The marketing process on Net 9 The planning process of marketing communication 10 The choosing of target public 11 The determining the strategies of media and message 12 The determining the budget of marketing communication 13 The organization of activities of marketing communication 14 Marketing communication and ethics
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Develops the marketing strategy |
| LO02 | Has a skill of effective communication and persuasion |
| LO03 | Determines the strategies of media and message |
| LO04 | Has an information about marketing communication and ethics |
| LO05 | Makes a plans and Organizes marketing communication activities |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to marketing communication | Lecture notes | |
| 2 | The developments of marketing communication | Lecture notes | |
| 3 | Integrated marketing communication | Lecture notes | |
| 4 | The products and the dimension of products communication | Lecture notes | |
| 5 | The package and the dimension of package communication | Lecture notes | |
| 6 | The distribution and marketing communication | Lecture notes | |
| 7 | The dimension of price communication | Lecture notes | |
| 8 | Mid-Term Exam | ||
| 9 | The marketing process on Net | Lecture notes | |
| 10 | The planning process of marketing communication | Lecture notes | |
| 11 | The choosing of target public | Lecture notes | |
| 12 | The determining the strategies of media and message | Lecture notes | |
| 13 | The determining the budget of marketing communication | Lecture notes | |
| 14 | The organization of activities of marketing communication | Lecture notes | |
| 15 | Marketing communication and ethics | Lecture notes | |
| 16 | Term Exams | ||
| 17 | Term Exams |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||