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Information
| Unit | CEYHAN VOCATIONAL SCHOOL |
| Code | PZR254 |
| Name | International Marketing |
| Term | 2019-2020 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 2 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. Dr. ARZU SANDALLIOĞLU |
| Course Instructor |
Öğr. Gör. Dr. ARZU SANDALLIOĞLU
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
To identify international marketing and characteristics and comparing of advantages / disadvantages. The importance of turning to international markets and Turkey's foreign status in trade, to inform international trade block.
Course Content
1) To understand the fundamental importance of international marketing and strategy, 2) Understanding of information on marketing research and types of searching methods, 3) Export the appropriate product development, development of new product ideas, fiyatlandırılıp brand creation, understand the inner and outer packaging features, 4) standardization of international marketing strategies, product life cycle, market segmentation, understanding the important information about market selection and market
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | To have basic theoretical and practical knowledge supported by up-to-date information in the field of marketing. |
| LO02 | Gaining the ability to use theoretical and practical knowledge at the basic level in the field of marketing, at the advanced level of the same field or at the same level |
| LO03 | Having the ability to analyze, interpret, question, criticize and search for solutions to any marketing problem at a basic level using the knowledge and skills gained in the field of marketing |
| LO04 | Gain competency to independently perform a basic level of marketing related work |
| LO05 | To be able to take responsibility as individual team member to solve the problems encountered in marketing related applications. |
| LO06 | Be able to carry out activities for the development of the personnel in charge. |
| LO07 | To be able to criticize basic knowledge and skills in marketing, to be able to identify deficiencies and to have the ability to meet these deficiencies |
| LO08 | Having a life-long learning conscious competency. |
| LO09 | To be able to convey the basic knowledge and skills at the level of marketing which are related to marketing through written, oral and visual communication. |
| LO10 | To share ideas and suggestions for solutions to issues related to marketing with experts and non-experts. |
| LO11 | Ability to track information in the field of marketing, to have basic knowledge of foreign languages to communicate with colleagues and individuals, institutions or organizations not of their own nationality |
| LO12 | To be able to use internet technologies, office software at basic level with basic computer usage required by marketing field. |
| LO13 | Having social, scientific, cultural and ethical values in the process of collecting, implementing and reporting any data in the field of marketing |
| LO14 | Having sufficient consciousness about the universality of social rights, social justice, quality and cultural values and environmental protection, business health and security. |
| LO15 | Identify problem areas for marketing and take necessary precautions |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | International Market and Marketing Concept and Development | Reading the subject of textbooks | |
| 2 | International Market and International Trade | Reading the subject of textbooks | |
| 3 | Collecting Data in International Marketing Research | Reading the subject of textbooks | |
| 4 | Collecting Data in International Marketing Research | Reading the subject of textbooks | |
| 5 | International Market Research Types | Reading the subject of textbooks | |
| 6 | International Market Research Types | Reading the subject of textbooks | |
| 7 | Developing Export Products Fair | Reading the subject of textbooks | |
| 8 | Mid-Term Exam | Midterm Exam | |
| 9 | Developing Export Products Fair | Reading the subject of textbooks | |
| 10 | International Marketing Strategies | Reading the subject of textbooks | |
| 11 | Migration Organization and strategic focus of the Strategy | Reading the subject of textbooks | |
| 12 | Bank Operations and Product Promotion of the Foreign Market | Reading the subject of textbooks | |
| 13 | Bank Operations and Product Promotion of the Foreign Market | Reading the subject of textbooks | |
| 14 | International New Markets and New Visions | Reading the subject of textbooks | |
| 15 | International New Markets and New Visions | Reading the subject of textbooks | |
| 16 | Term Exams | Final Exam | |
| 17 | Term Exams | Final Exam |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 20 |
| General Assessment | ||
| Midterm / Year Total | 100 | 20 |
| 1. Final Exam | - | 80 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 1 | 14 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 4 | 4 |
| Final Exam | 1 | 8 | 8 |
| Total Workload (Hour) | 54 | ||
| Total Workload / 25 (h) | 2,16 | ||
| ECTS | 2 ECTS | ||