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Information
| Unit | KOZAN FACULTY OF BUSINESS MANAGEMENT |
| BUSINESS ADMINISTRATION PR. | |
| Code | BAC307 |
| Name | Market Research |
| Term | 2019-2020 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. MURAT İSMET HASEKİ |
| Course Instructor |
Prof. Dr. MURAT İSMET HASEKİ
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is to give the necessary theoretical background about market research and to teach methodological approach.
Course Content
Problem identification, Marketing research design, Data collection process, Data analysis and reporting
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Identifying the problem in market research |
| LO02 | To be able to design research |
| LO03 | Planning the data collection process |
| LO04 | Doing data analysis |
| LO05 | Interpreting analysis results |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | List and define the concepts of business management, and explain their relations to each other | 2 |
| PLO02 | - | List and define the fundamental conceptual models, numerical and statistical techniques of business administartion and identify their advantages and disadvantages. | 3 |
| PLO03 | - | List and define the relationship between the basic concepts of economy and business management ; indicate the strong and weak sides of each method. | 2 |
| PLO04 | - | Explain how to create the fundamental conceptual models and how to apply numerical and statistical techniques that are used in business administration. | 2 |
| PLO05 | - | Explain how to interpret the results gathered through the application and/or implementation of conceptual models and/or numerical and statistical methods of business management. | 5 |
| PLO06 | - | Determine appropriate methods to solve business problems | 5 |
| PLO07 | - | Evaluate the results that are obtained from applications of business management methods | 4 |
| PLO08 | - | Use the basic numerical and statistical softwares | 2 |
| PLO09 | - | Use the basic enterprise resource planning (ERP) softwares | 4 |
| PLO10 | - | Take initiative individually or/and as a member of a team, lead and work effectively | 1 |
| PLO11 | - | As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. | 4 |
| PLO12 | - | Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning | 0 |
| PLO13 | - | Use different resources in accordance with academic principles, synthesize the data gathered, and present them effectively in an unfamiliar field. | 2 |
| PLO14 | - | Use Turkish and at least one foreign language in accordance with the requirements in academic and business context | 3 |
| PLO15 | - | Perceive and interpret the feelings, ideas and behaviours of people appropriately, and express himself/herself accurately in written or oral format | 3 |
| PLO16 | - | Question traditional approaches, methods and implementations; develop and implement alternative methods when required | 3 |
| PLO17 | - | Recognize and apply social, scientific and professional ethical values. | 3 |
| PLO18 | - | Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives | 4 |
| PLO19 | - | Monitor external factors such as industrial structures, competition, technologies, economics, politics, cultures that affects the activities of businesses and interpret their impact on businesses | 1 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Basic concepts about market research | Reading related chapter | |
| 2 | Feature of market research | Reading related chapter | |
| 3 | Marketing Information System | Reading related chapter | |
| 4 | Stages in the research process | Reading related chapter | |
| 5 | Explorative Researches and Qualitative Studies | Reading related chapter | |
| 6 | Secondary data collection | Reading related chapter | |
| 7 | Collecting data by survey | Reading related chapter | |
| 8 | Mid-Term Exam | Reading book and lecture notes | |
| 9 | Research design and potential sources of error | Reading related chapter | |
| 10 | Observation | Reading related chapter | |
| 11 | Experiment concept and types of experiments | Reading related chapter | |
| 12 | Measuring and scaling | Reading related chapter | |
| 13 | Survey design | Reading related chapter | |
| 14 | Sampling process | Reading related chapter | |
| 15 | Introduction to data analysis | Reading related chapter | |
| 16 | Term Exams | Reading book and lecture notes | |
| 17 | Term Exams | Reading book and lecture notes |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |