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Information
| Unit | KOZAN FACULTY OF BUSINESS MANAGEMENT |
| BUSINESS ADMINISTRATION PR. | |
| Code | BAC428 |
| Name | Advertising and Promotion |
| Term | 2019-2020 Academic Year |
| Semester | 8. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. MURAT İSMET HASEKİ |
| Course Instructor |
The current term course schedule has not been prepared yet. Previous term groups and teaching staff are shown.
|
Course Goal / Objective
The aim of this course is to enable students to have experience about advertisement management and advertisement production by practising.
Course Content
This course consists of the subjects related to advertisement, advertisement tools, advertisement campaign process.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Define functions of advertisement in an organization. |
| LO02 | Define importance of advertisement in promotiom mix. |
| LO03 | Plan advertisement campaigns. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | List and define the concepts of business management, and explain their relations to each other | 0 |
| PLO02 | - | List and define the fundamental conceptual models, numerical and statistical techniques of business administartion and identify their advantages and disadvantages. | 5 |
| PLO03 | - | List and define the relationship between the basic concepts of economy and business management ; indicate the strong and weak sides of each method. | 2 |
| PLO04 | - | Explain how to create the fundamental conceptual models and how to apply numerical and statistical techniques that are used in business administration. | 3 |
| PLO05 | - | Explain how to interpret the results gathered through the application and/or implementation of conceptual models and/or numerical and statistical methods of business management. | 2 |
| PLO06 | - | Determine appropriate methods to solve business problems | 0 |
| PLO07 | - | Evaluate the results that are obtained from applications of business management methods | 5 |
| PLO08 | - | Use the basic numerical and statistical softwares | 5 |
| PLO09 | - | Use the basic enterprise resource planning (ERP) softwares | 0 |
| PLO10 | - | Take initiative individually or/and as a member of a team, lead and work effectively | 5 |
| PLO11 | - | As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. | 5 |
| PLO12 | - | Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning | 5 |
| PLO13 | - | Use different resources in accordance with academic principles, synthesize the data gathered, and present them effectively in an unfamiliar field. | 5 |
| PLO14 | - | Use Turkish and at least one foreign language in accordance with the requirements in academic and business context | 5 |
| PLO15 | - | Perceive and interpret the feelings, ideas and behaviours of people appropriately, and express himself/herself accurately in written or oral format | 5 |
| PLO16 | - | Question traditional approaches, methods and implementations; develop and implement alternative methods when required | 5 |
| PLO17 | - | Recognize and apply social, scientific and professional ethical values. | 5 |
| PLO18 | - | Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives | 5 |
| PLO19 | - | Monitor external factors such as industrial structures, competition, technologies, economics, politics, cultures that affects the activities of businesses and interpret their impact on businesses | 0 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Advertising Definitions, History of Advertising | Reading related chapter | |
| 2 | Economic and Social Dimensions of Advertising | Reading related chapter | |
| 3 | Advertising Classification | Reading related chapter | |
| 4 | Advertising and Advertising Institutions and Organizations; Agencies and Customers (Advertisers) | Reading related chapter | |
| 5 | Printed Advertisements | Reading related chapter | |
| 6 | Electronic (Publishing) Advertising Media | Reading related chapter | |
| 7 | Direct Mail, Sales Promotions, Opendoor Ad Tools | Reading related chapter | |
| 8 | Mid-Term Exam | Preparing for exam | |
| 9 | Campaign Concept and Importance | Reading related chapter | |
| 10 | Campaign Concept and Importance | Reading related chapter | |
| 11 | Production Works in Printed Advertising Vehicles | Reading related chapter | |
| 12 | Production Works in Electronic Advertising Vehicles | Reading related chapter | |
| 13 | Media Planning and Buying | Reading related chapter | |
| 14 | Evaluation of Ad Efficiency | Reading related chapter | |
| 15 | Advertisement Ethics and Regulations | Reading related chapter | |
| 16 | Term Exams | Preparing for exam | |
| 17 | Term Exams | Preparing for exam |
Assessment (Exam) Methods and Criteria
Current term shares have not yet been determined. Shares of the previous term are shown.
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |