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Information
| Unit | KOZAN FACULTY OF BUSINESS MANAGEMENT |
| BUSINESS ADMINISTRATION PR. | |
| Code | BAC220 |
| Name | Principles of Marketing |
| Term | 2019-2020 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. MURAT İSMET HASEKİ |
| Course Instructor |
Prof. Dr. MURAT İSMET HASEKİ
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is to explain analytical terms and recent techniques through understanding strategy role of marketing with managers who can define and analyze problems in marketing.
Course Content
The main content of thecourse is to upgrade knowledge and comprehension level of student about basic principles and terminology of marketing and enable required practice in business life.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines the basic concepts and principles related to marketing principles. |
| LO02 | Explains the marketing mix, its tools and marketing mix strategies that managers can apply in the field of marketing. |
| LO03 | Defines product (brand), price (pricing methods), distribution (supply chain management) and Promotion mix elements. |
| LO04 | Explain the types of markets (consumer, industrial and international markets). |
| LO05 | Indicates the importance of marketing information system and marketing research for businesses. |
| LO06 | Defines macro-micro environmental factors in the field of marketing and explains macro-micro factors on marketing decisions. |
| LO07 | It indicates the importance of market segmentation, targeting and positioning concepts for products and services. |
| LO08 | Explains strategic marketing planning and the difference between strategic marketing planning and marketing plan and program. |
| LO09 | Specifies how the new product development process and product lifecycle affect the strategic plan. |
| LO10 | In the field of service marketing (customer value and customer satisfaction, etc.), it explains the events and changes (digitalization, e-commerce, personalization, etc.). |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explain all the basic functions of the business conceptually. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explain the basic economic concepts and the relationship between basic economic concepts and business management concepts. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Define the basic information about the law discipline related to the field of business administration. | |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Transfer information about the field of business in the language of learning by using effective verbal, written and visual communication methods. | 5 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives. | 4 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Determine appropriate methods to solve business problems. | 4 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Research in the field of business and reports the results of the research for use in managerial decision-making processes. | |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Effectively work as a team and takes the necessary responsibility within the team. | 4 |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. | 4 |
| PLO10 | Yetkinlikler - Öğrenme Yetkinliği | Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning. | 5 |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Use basic numerical and statistical analysis programs of business management. | |
| PLO12 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Monitor the external environment factors such as sector structure, competition, technology, economy, politics and culture that affect the activities of businesses and interpret their effects on businesses. | 5 |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Use/report/interpret Business Information Systems and sub-modules required by business management. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Use Turkish and at least one foreign language in accordance with the requirements in academic and business life. | |
| PLO15 | Yetkinlikler - Alana Özgü Yetkinlik | Become aware of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values. | 5 |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Marketings Value to Consumers, Firms, and Society. | Reading Relating Textbook. | |
| 2 | Marketing Strategy Planning. | Reading Relating Textbook. | |
| 3 | Evalualting Opportunities in the Changing Marketing Environment. | Reading Relating Textbook. | |
| 4 | Marketing Ethics. | Reading Relating Textbook. | |
| 5 | Demographic Dimensions of Global Consumer Markets. | Reading Relating Textbook. | |
| 6 | Consumer Buyer Behavior. | Reading Relating Textbook. | |
| 7 | Business and Organizational Customers and Their Buying Behavior. | Reading Relating Textbook. | |
| 8 | Mid-Term Exam | ||
| 9 | Segmentation, Targeting, and Positioning. | Reading Relating Textbook. | |
| 10 | Developing New Products. | Reading Relating Textbook. | |
| 11 | Advertising, Public Relations, and Sales Promotions. | Reading Relating Textbook. | |
| 12 | Development of Channel Systems. | Reading Relating Textbook. | |
| 13 | Distribution Customer Service and Logistics. | Reading Relating Textbook. | |
| 14 | Reatilers, Wholesalers, and Their Strategy Planning. | Reading Relating Textbook. | |
| 15 | Reatilers, Wholesalers, and Their Strategy Planning. | Reading Relating Textbook. | |
| 16 | Term Exams | ||
| 17 | Term Exams |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 20 |
| General Assessment | ||
| Midterm / Year Total | 100 | 20 |
| 1. Final Exam | - | 80 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 109 | ||
| Total Workload / 25 (h) | 4,36 | ||
| ECTS | 4 ECTS | ||