TÜRKÇE
ENGLISH
Information
| Unit | FACULTY OF FINE ARTS |
| GRAPHIC PR. | |
| Code | GRA206 |
| Name | Advertising Photography |
| Term | 2019-2020 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 2-2 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | |
| Catalog Information Coordinator | Öğr. Gör. DERVİŞ İLKER GÜL |
| Course Instructor |
Öğr. Gör. DERVİŞ İLKER GÜL
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The purpose of this course, students gain professional experience in different areas to provide advertising photography, photographic studies is to train students the ability to use effectively in graphic design applications.
Course Content
Advertising Photography analysis, Professional Shooting Techniques, Lighting Principles, The use of artificial and natural light, White Balance, Perspective Control lenses, Virtual Tour Photography, After shooting Image Processing Techniques, Panoramic Photography, Advanced image processing techniques,
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Outdoor photography and filming techniques to recognize the studio environment. |
| LO02 | Photo interpret the principles of design |
| LO03 | To apply technical knowledge of portraits and fashion photography. |
| LO04 | Dominant color adjustment and retouching techniques may be effective |
| LO05 | Contrasts show pictures taken in a studio setting or outdoors. |
| LO06 | Be able to create topics and practical issues in a photo shooting. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Recognition of the basic elements and principles of art and design. | 4 |
| PLO02 | - | Recognition of national/international artistic and cultural elements which can effect Graphic design practices. | 4 |
| PLO03 | - | Identification of communication methods, communication elements and mass communication media | 2 |
| PLO04 | - | Following and using the current applications, innovations and technological devolopments in line with the visual communication world. | 4 |
| PLO05 | - | Using the information of ther field with the practices of other diciplines. | 3 |
| PLO06 | - | Using the basic criteria of art and design, preparing creative, original, aesthetic and economic alternative solutions for visual communication problems. | 5 |
| PLO07 | - | Using different materials, paints and technological tools in the process of design. | 2 |
| PLO08 | - | Using research methods, techniques and dialectic to make access to information. | 1 |
| PLO09 | - | Being competent in at least one foreign language to be able to understand and communicate in the field. | 2 |
| PLO10 | - | Operating information and communication technologies effectively, both in learning process and design process. | 4 |
| PLO11 | - | Being a responsible citizen with his/her awareness of social, cultural, scientific and artistic values. | 3 |
| PLO12 | - | Ability to work effectively and take responsibility during individual or group work. | 5 |
| PLO13 | - | Using time efficiently with planned, careful and disciplined work. | 5 |
| PLO14 | - | Ability to read, understand and interpret his/her acquirements with a critical perspective. | 2 |
| PLO15 | - | Having the self-confidence and ability of communicating, written, orally and visually. | 2 |
| PLO16 | - | Establishing effective communication with his/her colleagues, employers and persons he/she works with. | 3 |
| PLO17 | - | Showing personal and professional care in protecting the environment and defending the ethical and legal values of the profession. | 3 |
| PLO18 | - | Being aware of the role and importance of graphic design in social life. | 3 |
| PLO19 | - | Taking responsibility in the use of correct language when designing. | 4 |
| PLO20 | - | Creating designs that serve its purpose, communicates successfully and reaches the target audience. | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction | Case Study Research | |
| 2 | Creative Lighting Techniques: Artificial and natural light | Case Study Research | |
| 3 | Project 1: Creative Lighting Techniques Portrait Photography - Application | Case Study Research | |
| 4 | Project1: Continue to Portrait Photography project with Creative Lighting Techniques - Application | Case Study Research | |
| 5 | Project 2 Product Shooting with Creative Lighting Techniques | Case Study Research | |
| 6 | Project 2 Continuing Product Shooting with Creative Lighting Techniques | Case Study Research | |
| 7 | Project 3: Introduction to Fashion Photography, Project Selection | Case Study Research | |
| 8 | Mid-Term Exam | Case Study Research | |
| 9 | Project 3: Fashion Photography | Case Study Research | |
| 10 | Project 3: Continuation of Fashion Photography | Case Study Research | |
| 11 | Project 4: Photographic Magazine Cover: Project Proposals | Case Study Research | |
| 12 | Project 4: Photographic Magazine Cover: Project Practice | Case Study Research | |
| 13 | Project 5: Layout Study | Case Study Research | |
| 14 | Project 5: Continue Layout Work | Case Study Research | |
| 15 | Project 5: Evaluation of Layout Studies | Case Study Research | |
| 16 | Term Exams | Case Study Research | |
| 17 | Term Exams | Case Study Research |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| General Assessment | ||
| Midterm / Year Total | 0 | 0 |
| 1. Final Exam | - | 100 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 4 | 56 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 8 | 8 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 108 | ||
| Total Workload / 25 (h) | 4,32 | ||
| ECTS | 4 ECTS | ||