TÜRKÇE
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Information
| Unit | FACULTY OF FINE ARTS |
| GRAPHIC PR. | |
| Code | GRA311 |
| Name | Advertising Graphics |
| Term | 2019-2020 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 2-2 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | |
| Catalog Information Coordinator | Öğr. Gör. DERVİŞ İLKER GÜL |
| Course Instructor |
Öğr. Gör. DERVİŞ İLKER GÜL
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Introduction to the basic concepts of advertising, advertising discipline, with research and campaign planning and implementation of creative thinking.
Course Content
Definition and types of advertising and provide information about product and service introductions, advertising campaigns, analyzing creative advertising campaigns and the attitudes of designers.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | To learn how to work in a creative team |
| LO02 | Knowledge acquisition and use of research methods. |
| LO03 | Be able to practice the knowledge gained in the design and research methods to use to obtain the dialectical relationship. |
| LO04 | Using the Graphic design principles and methods to create a product. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Recognition of the basic elements and principles of art and design. | 2 |
| PLO02 | - | Recognition of national/international artistic and cultural elements which can effect Graphic design practices. | 4 |
| PLO03 | - | Identification of communication methods, communication elements and mass communication media | 4 |
| PLO04 | - | Following and using the current applications, innovations and technological devolopments in line with the visual communication world. | 4 |
| PLO05 | - | Using the information of ther field with the practices of other diciplines. | 3 |
| PLO06 | - | Using the basic criteria of art and design, preparing creative, original, aesthetic and economic alternative solutions for visual communication problems. | 4 |
| PLO07 | - | Using different materials, paints and technological tools in the process of design. | 2 |
| PLO08 | - | Using research methods, techniques and dialectic to make access to information. | 4 |
| PLO09 | - | Being competent in at least one foreign language to be able to understand and communicate in the field. | 2 |
| PLO10 | - | Operating information and communication technologies effectively, both in learning process and design process. | 3 |
| PLO11 | - | Being a responsible citizen with his/her awareness of social, cultural, scientific and artistic values. | 3 |
| PLO12 | - | Ability to work effectively and take responsibility during individual or group work. | 3 |
| PLO13 | - | Using time efficiently with planned, careful and disciplined work. | 5 |
| PLO14 | - | Ability to read, understand and interpret his/her acquirements with a critical perspective. | 1 |
| PLO15 | - | Having the self-confidence and ability of communicating, written, orally and visually. | 1 |
| PLO16 | - | Establishing effective communication with his/her colleagues, employers and persons he/she works with. | 3 |
| PLO17 | - | Showing personal and professional care in protecting the environment and defending the ethical and legal values of the profession. | 3 |
| PLO18 | - | Being aware of the role and importance of graphic design in social life. | 4 |
| PLO19 | - | Taking responsibility in the use of correct language when designing. | 4 |
| PLO20 | - | Creating designs that serve its purpose, communicates successfully and reaches the target audience. | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Meeting and giving information about the course content | Sample design review | |
| 2 | The notion and importance of Advertisement | Research | |
| 3 | Advertising: definition, types, purpose | Research | |
| 4 | Advertising Media | Research | |
| 5 | Generating working groups as the logic of agency teams. Groups will start their preparations for the advertising campaigns, according to the information described in creative brief. | Research | |
| 6 | Groups will make brainstorming and researches on the advertising campaign. They will generate idea sketches by using the methods of creativity through sample case-studies | Research | |
| 7 | Reviews of the sample design cases, taking out some creation tips of them | Research | |
| 8 | Mid-Term Exam | Reading the source | |
| 9 | Project 1 -Sketching studies for sellected desing products throug their advertising campaigns. | Research | |
| 10 | Project 1. Continue sketching on selected products for campaigns. | Design works | |
| 11 | Project 1 Design process through the sketches | Design works | |
| 12 | Project 1. Continue to implement selected sketches. | Design works | |
| 13 | Project 2 Making researches and generating idea sketches for another advertising product | Sketching | |
| 14 | Project 2 Design process through the sketches | Design works | |
| 15 | Project 2. Continue to implement the selected sketches. | Design works | |
| 16 | Term Exams | Preparetion for the presentation | |
| 17 | Term Exams | Preparetion for the presentation |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| General Assessment | ||
| Midterm / Year Total | 0 | 0 |
| 1. Final Exam | - | 100 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 4 | 56 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 3 | 3 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 8 | 8 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 125 | ||
| Total Workload / 25 (h) | 5,00 | ||
| ECTS | 5 ECTS | ||