TÜRKÇE
ENGLISH
Information
| Unit | FACULTY OF FINE ARTS |
| GRAPHIC PR. | |
| Code | GRS330 |
| Name | Brand Management |
| Term | 2019-2020 Academic Year |
| Semester | 6. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. MEHMET CİHAN YAVUZ |
| Course Instructor |
Prof. Dr. MEHMET CİHAN YAVUZ
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Teaching brand and brand management basics.
Course Content
Brand and related concepts, differences from product, brand manager and management, brand identity, brand decisions, advertising brand.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | 1-Defines Brand and related concepts |
| LO02 | 2-Explains Brand vs product and brand structure |
| LO03 | 3-Lists brand identity system and its application |
| LO04 | 4-Applies Basic decisions in Branding |
| LO05 | 5-Recall the steps of brand advertisement |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Recognition of the basic elements and principles of art and design. | 3 |
| PLO02 | - | Recognition of national/international artistic and cultural elements which can effect Graphic design practices. | 0 |
| PLO03 | - | Identification of communication methods, communication elements and mass communication media | 5 |
| PLO04 | - | Following and using the current applications, innovations and technological devolopments in line with the visual communication world. | 4 |
| PLO05 | - | Using the information of ther field with the practices of other diciplines. | 5 |
| PLO06 | - | Using the basic criteria of art and design, preparing creative, original, aesthetic and economic alternative solutions for visual communication problems. | 0 |
| PLO07 | - | Using different materials, paints and technological tools in the process of design. | 0 |
| PLO08 | - | Using research methods, techniques and dialectic to make access to information. | 4 |
| PLO09 | - | Being competent in at least one foreign language to be able to understand and communicate in the field. | 0 |
| PLO10 | - | Operating information and communication technologies effectively, both in learning process and design process. | 0 |
| PLO11 | - | Being a responsible citizen with his/her awareness of social, cultural, scientific and artistic values. | 3 |
| PLO12 | - | Ability to work effectively and take responsibility during individual or group work. | 4 |
| PLO13 | - | Using time efficiently with planned, careful and disciplined work. | 4 |
| PLO14 | - | Ability to read, understand and interpret his/her acquirements with a critical perspective. | 4 |
| PLO15 | - | Having the self-confidence and ability of communicating, written, orally and visually. | 4 |
| PLO16 | - | Establishing effective communication with his/her colleagues, employers and persons he/she works with. | 3 |
| PLO17 | - | Showing personal and professional care in protecting the environment and defending the ethical and legal values of the profession. | 3 |
| PLO18 | - | Being aware of the role and importance of graphic design in social life. | 4 |
| PLO19 | - | Taking responsibility in the use of correct language when designing. | 0 |
| PLO20 | - | Creating designs that serve its purpose, communicates successfully and reaches the target audience. | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Brand Concept and Its Importance | Reading text book. | |
| 2 | Brand vs Product | Reading text book. | |
| 3 | Structure of Brand | Reading text book. | |
| 4 | Importance of Brand Management | Reading text book. | |
| 5 | Brand Identity | Reading text book. | |
| 6 | Brand Identity Application Process-1 | Reading text book. | |
| 7 | Brand Identity Application Process-2 | Reading text book. | |
| 8 | Mid-Term Exam | Reading text book. | |
| 9 | Brand Manager | Reading text book. | |
| 10 | Brand management Process | Reading text book. | |
| 11 | Basic Branding Decisions | Reading text book. | |
| 12 | Brand Naming | Reading text book. | |
| 13 | Brand Visual Identity | Reading text book. | |
| 14 | Advertising Brand-1 | Reading text book. | |
| 15 | Advertising Brand-2 | Reading text book. | |
| 16 | Term Exams | Reading text book. | |
| 17 | Term Exams | Reading text book. |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 20 |
| General Assessment | ||
| Midterm / Year Total | 100 | 20 |
| 1. Final Exam | - | 80 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||