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Information
| Unit | YUMURTALIK VOCATIONAL SCHOOL |
| Code | YDT202 |
| Name | İnternational Marketing |
| Term | 2019-2020 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. AYHAN SAYĞI |
| Course Instructor |
Öğr. Gör. AYHAN SAYĞI
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is to enable the learners to act according to the structure of international markets as well as national markets, to use the advantages of inclining towards international markets, to comprehend which international markets to choose and why to choose them and to determine and use marketing and communication strategies according to international markets.
Course Content
International marketing concept, market research process, information systems in marketing, marketing planning process and strategy, marketing mix and culture issues will be processed.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | To be able to comprehend the necessity and structure of international marketing and the differences with respect to national marketing |
| LO02 | To be able to use information communication technologies and professional tools in international marketing research |
| LO03 | To be able to form solutions to the problems that may be encountered in international markets |
| LO04 | To be able to plan marketing strategies and to use these in international markets |
| LO05 | To be able to provide communication activity in accordance with the qualifications of the international market structure |
| LO06 | To be able to determine and use communication techniques required for sales in international markets |
| LO07 | To be able to apply advertising activities in accordance with international product policies |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Be able to define the basic concepts of foreign trade field, economics, accounting, basic law, foreign trade legislation and transactions | 5 |
| PLO02 | - | Be able to use professional knowledge in foreign trade field, decision making, application and behavior processes | 4 |
| PLO03 | - | Be able to analyze, interpret and evaluate the dynamics of foreign trade. | 3 |
| PLO04 | - | Be able to perform professional duties and responsibilities in the field of foreign trade | 4 |
| PLO05 | - | Be able to take responsibility as a team member for solving problems in foreign trade | 4 |
| PLO06 | - | Be able to critically evaluate professional knowledge and skills in foreign trade | 3 |
| PLO07 | - | Being aware of the necessity of lifelong learning in accordance with the dynamic structure of foreign trade | 5 |
| PLO08 | - | Be able to make activities to develop professional knowledge and skills to adapt to changes in foreign trade | 3 |
| PLO09 | - | Be able to transfer the thoughts and suggestions based on professional knowledge and skills in the field of foreign trade. | 5 |
| PLO10 | - | Be able to perform professional duties and responsibilities in the field of foreign trade in accordance with team work | 4 |
| PLO11 | - | Be able to have knowledge of foreign language which can perform professional duties and responsibilities in foreign trade | 3 |
| PLO12 | - | Be able to use information and communication technology tools and other professional tools and techniques to perform professional duties and responsibilities in foreign trade | 3 |
| PLO13 | - | Be able to perform professional duties and responsibilities in the field of foreign trade in accordance with social rules | 5 |
| PLO14 | - | Being able to have an entrepreneur identity that performs professional duties and responsibilities in the field of foreign trade in accordance with universal human values | 5 |
| PLO15 | - | Be able to perform professional duties and responsibilities in the field of foreign trade in accordance with Atatürk's principles and goals | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Basic Concepts of International Marketing | Related issues from the course materials should be read. | |
| 2 | Economical Classification of Countries | Related issues from the course materials should be read. | |
| 3 | Evaluation of International Economic Environment | Related issues from the course materials should be read. | |
| 4 | International market research processes and forms | Related issues from the course materials should be read. | |
| 5 | Basic information systems and information resources in international marketing | Related issues from the course materials should be read. | |
| 6 | The process of formation of Multinational Enterprises and marketing activities | Related issues from the course materials should be read. | |
| 7 | International marketing planning process and formation of international marketing strategy | Related issues from the course materials should be read. | |
| 8 | Mid-Term Exam | Related issues from the course materials should be read. | |
| 9 | Product strategy in international marketing | Related issues from the course materials should be read. | |
| 10 | Product strategy in international marketing | Related issues from the course materials should be read. | |
| 11 | Distribution strategy and logistics in international markets | Related issues from the course materials should be read. | |
| 12 | Distribution strategy and logistics in international markets | Related issues from the course materials should be read. | |
| 13 | Marketing communication efforts in international marketing | Related issues from the course materials should be read. | |
| 14 | International Marketing and Culture Relationship | Related issues from the course materials should be read. | |
| 15 | International Marketing and Culture Relationship | Related issues from the course materials should be read. | |
| 16 | Term Exams | ||
| 17 | Term Exams |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 2. Homework | 100 | 20 |
| General Assessment | ||
| Midterm / Year Total | 100 | 20 |
| 1. Final Exam | - | 80 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 114 | ||
| Total Workload / 25 (h) | 4,56 | ||
| ECTS | 5 ECTS | ||