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Information
| Unit | FACULTY OF COMMUNICATION |
| RADIO, TELEVISION AND CINEMA PR. | |
| Code | RTS207 |
| Name | Mass Communication Theories |
| Term | 2019-2020 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. ÖZGÜR İLKE ŞANLIER |
| Course Instructor |
Doç. Dr. ÖZGÜR İLKE ŞANLIER
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
1. To examine the main theories and theorists in the area of communication. 2. To detect the influence of American tradition that has laid the foundation in the area of communication. 3. To be able to put forth the effects of the dominant paradigms and theoretical approaches on science, education and the other areas of social life. 4. To be able to synthesize the relationships between theory and practice. 5. To reveal what kind of solutions the theories can present for the social problems. 6. To make the inter-disciplines quality of communication visible by revealing the different areas of social sciences like history, sociology and psychology on the communication theories. 7. To analyze the relationships between communication theories and social structure. 8. To be able to conduct the readings of the theoretical approaches within the mainstream approaches critically.
Course Content
In this course will be discussed mass communication theories. Normative individualism theory, System Theory, Critical Theory, Frankfurt School, The School of Birmingham, Structuralism, Social-psychological and epistemological approaches in communication and mass communication; theories about the effect and usage of mass communication media; theoretical approaches and theories about media.
Course Precondition
Yok
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines the concepts of theory and model |
| LO02 | Explains liberal and critical theoretical approaches. |
| LO03 | Discusses the mainstream mass communication theories |
| LO04 | Discusses the critical communcation theories |
| LO05 | Analyzes the historical and contextual similarities and distinctions between theories |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Graduates gain critical thinking and interpretation skills in the field of radio, television and cinema | 5 |
| PLO02 | - | Graduates have the knowledge of thinking in different disciplines of social sciences and adapting them to their own specialization through applications and doing research when needed | 4 |
| PLO03 | - | Graduates have knowledge about different areas of communication at the entry level. | 0 |
| PLO04 | - | Graduates have knowledge of art, aesthetics, legal framework and culture in general and understand connections among them | 4 |
| PLO05 | - | Graduates produce audio-visual content with the academic formation gained and can control the production stages | 0 |
| PLO06 | - | Graduates gain knowledge of program production and management for broadcasting in terrestrial and web environments | 0 |
| PLO07 | - | Graduates develop the ability to express his/her feelings and thoughts by creating “written, oral and visual texts” | 4 |
| PLO08 | - | Graduates analyze and interpret social problems at national and international level | 0 |
| PLO09 | - | Graduates gain skills in writing various forms of scripts and producing programs for cinema, television and radio. | 5 |
| PLO10 | - | Graduates gain the ability to use communication technologies, to follow technological developments and to improve himself/herself accordingly | 0 |
| PLO11 | - | Graduates gain the ability to plan and organize all kinds of content for audio-visual activities from design to editing and disseminating. | 0 |
| PLO12 | - | Graduates can carry out interdisciplinary work processes the activities expected from him as a team member | 5 |
| PLO13 | - | Graduates can perform effective work individually and as a team member in the production process and provide coordination the field of radio, television and cinema | |
| PLO14 | - | Graduates can prepare audio-visual necessities, decors and stages of studio area. | |
| PLO15 | - | Graduates have know-how and skills about production and broadcast technologies | |
| PLO16 | - | Graduates have knowledge of the information and communication technologies, and the computer softwares required by the field | |
| PLO17 | - | Graduates are able to analyze a film, a script or a television program technically, aesthetically and ideologically. | |
| PLO18 | - | Graduates can express written or visual ideas in a creative way by transforming them into a radio, television or cinema project. | |
| PLO19 | - | Graduates take responsibility for planning, designing and executing pre-production processes of radio, television and cinema. | |
| PLO20 | - | Graduates have the skills and competence to communicate effectively against discrimination and free from prejudices |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Information will be given about the purpose and content of the course, concepts of the model and theories will be explained | Reading - İrfan Erdoğan, Korkmaz Alemdar, Öteki Kuram, 3. bs., Ankara, Erk, 2012 | |
| 2 | Authoritarian theory and liberal theory will be described | Reading - Raşit Kaya, Kitle İletişim Sistemleri, Ankara: Teori Yayınları, 1985 | |
| 3 | Socialist theory and pluralist democratic theory will be described | Reading - Denis McQuail, Sven Windahl, İletişim Modelleri, çev. Konca Yumlu, Ankara: İmge, 2010 | |
| 4 | Developmental theory and the theory of social responsibility will be discussed. | Reading - W. J. Severin ve James W. Tankard, İletişim Kuramları: Kökenleri, Yöntemleri ve KİA'da Kullanımı çev. Ali Atıf Bir, Serdar Sever, Eskişehir Anadolu Üniversitesi Yayınları, 1994 | |
| 5 | Conservative schools's theories will be discussed (Mainstream approach) | Reading - Füsun Alver, Gazetecilik Bilimi ve Kuramları, İstanbul: Kalkedon Yay., 2011 | |
| 6 | The main stream communication theories will be explained | Reading - Ünsal Oskay, Kitle Haberleşme Teorilerine Giriş, 5. bs., İstanbul: Der, 2000 | |
| 7 | The main stream communication theories will be explained | Reading | |
| 8 | Mid-Term Exam | Reading | |
| 9 | Horkheimer who was a member of the Frankfurt School, will be discussed | Reading | |
| 10 | Adorno who was a member of the Frankfurt School, will be discussed | Reading | |
| 11 | Members of the Frankfurt School (E.Fromm /J.Habermas) approaches will be discussed | Reading | |
| 12 | Economy political theory will be examined. | Reading | |
| 13 | Cultural studies will be examined. | Reading | |
| 14 | The concepts of hegemony, ideology and representation will be disscussed | Reading | |
| 15 | General review of course will be made | Reading | |
| 16 | Term Exams | Reading | |
| 17 | Term Exams | Reading |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 109 | ||
| Total Workload / 25 (h) | 4,36 | ||
| ECTS | 4 ECTS | ||