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Information
| Unit | FACULTY OF AGRICULTURE |
| FIELD CROPS PR. | |
| Code | ZFS302 |
| Name | Marketing Food Products |
| Term | 2019-2020 Academic Year |
| Semester | 6. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. ARZU SEÇER |
| Course Instructor |
Doç. Dr. ARZU SEÇER
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
To gain information about the basic concepts of food production marketing.
Course Content
Market types, consumer behaviour, market segmentation, target market selection, product positioning, marketing strategy, marketing researches
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Learns about consumer market and consumer purchasing behaviours |
| LO02 | Recognizes Industrial markets and other markets and learns consumer purchasing behaviours |
| LO03 | Learns about market segmentation, target market selection, and product positioning |
| LO04 | Learns about marketing strategy |
| LO05 | Gains information about marketing research |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Has knowledge about agricultural engineering as well as agronomy and breeding of field crops. | 0 |
| PLO01 | - | Has knowledge about agricultural engineering as well as agronomy and breeding of field crops. | 0 |
| PLO02 | - | Determines and solves the problems related to agricultural engineering as well as agronomy and breeding of field crops. | 0 |
| PLO02 | - | Determines and solves the problems related to agricultural engineering as well as agronomy and breeding of field crops. | 0 |
| PLO03 | - | Graduates gain abilty to synthetize the basic concepts related to the field crops. | 0 |
| PLO03 | - | Graduates gain abilty to synthetize the basic concepts related to the field crops. | 0 |
| PLO04 | - | Rrecognises problems related to agricultural engineering,makes decisions and takes initiative to solve the problems. | 3 |
| PLO04 | - | Rrecognises problems related to agricultural engineering,makes decisions and takes initiative to solve the problems. | 0 |
| PLO05 | - | Gains knowledge about sustainable agriculture, protection of environment and natural sources, biodiversity and conservation of genetic sources. | 0 |
| PLO05 | - | Gains knowledge about sustainable agriculture, protection of environment and natural sources, biodiversity and conservation of genetic sources. | 0 |
| PLO06 | - | Gains ability to optimize the plant production by sustainable use of natural resources. | 0 |
| PLO06 | - | Gains ability to optimize the plant production by sustainable use of natural resources. | 0 |
| PLO07 | - | Learns basic principles of breeding and biotechnology of field crops. | 0 |
| PLO07 | - | Learns basic principles of breeding and biotechnology of field crops. | 0 |
| PLO08 | - | Chooses and uses modern technical equipments for the agricultural engineering applications as well as for the applications in the agronomy and breeding of field crops. | 0 |
| PLO08 | - | Chooses and uses modern technical equipments for the agricultural engineering applications as well as for the applications in the agronomy and breeding of field crops. | 0 |
| PLO09 | - | Gains ability to establish suitable research experiments for the purpose and the ability to interpret its results by scientific methods. | 0 |
| PLO09 | - | Gains ability to establish suitable research experiments for the purpose and the ability to interpret its results by scientific methods. | 0 |
| PLO10 | - | Works both individually and in a team. | 0 |
| PLO10 | - | Works both individually and in a team. | 3 |
| PLO11 | - | Evaluates the learned knowledge by analytical and critical approach. | 0 |
| PLO12 | - | Internalizes the necessity of lifelong learning. | 3 |
| PLO13 | - | Has an effective and healthy communication in his fıeld and use communication technologies. | 0 |
| PLO14 | - | Improve themselves consistently by determining educational requirements in scientific, cultural and social areas depending on their abilities,besides their career development | 0 |
| PLO15 | - | Shows respect to job ethic. | 2 |
| PLO16 | - | Becomes competent in the legislation and management systems related to agricultural engineering. | 2 |
| PLO17 | - | Becomes proficient in doing, applying, managing and monitoring plans and projects about agricultural engineering | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Marketing Management | Lecture notes and recommended resources for the relevant sections | |
| 2 | Consumer markets, purchasing behaviour of consumers | Lecture notes and recommended resources for the relevant sections | |
| 3 | Consumer markets, purchasing behaviour of consumers (cont.) | Lecture notes and recommended resources for the relevant sections | |
| 4 | Industrial market and purchasing behaviour Agents market and purchasing behaviour | Lecture notes and recommended resources for the relevant sections | |
| 5 | Cooperations and government Market and purchasing behaviour International market and features | Lecture notes and recommended resources for the relevant sections | |
| 6 | Market segmentation, target market selection, product positioning | Lecture notes and recommended resources for the relevant sections | |
| 7 | Marketing strategy product strategy | Lecture notes and recommended resources for the relevant sections | |
| 8 | Mid-Term Exam | Lecture notes and recommended resources for the relevant sections | |
| 9 | Price Strategy | Lecture notes and recommended resources for the relevant sections | |
| 10 | Price Strategy | Lecture notes and recommended resources for the relevant sections | |
| 11 | Price Strategy (cont) | Lecture notes and recommended resources for the relevant sections | |
| 12 | Distrubition Strategy | Lecture notes and recommended resources for the relevant sections | |
| 13 | Promotion Strategy | Lecture notes and recommended resources for the relevant sections | |
| 14 | Promotion Strategy (cont.) | Lecture notes and recommended resources for the relevant sections | |
| 15 | General Review | Lecture notes and recommended resources for the relevant sections | |
| 16 | Term Exams | Lecture notes and recommended resources for the relevant sections | |
| 17 | Term Exams | Lecture notes and recommended resources for the relevant sections |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 20 |
| General Assessment | ||
| Midterm / Year Total | 100 | 20 |
| 1. Final Exam | - | 80 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||