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Information
| Unit | FACULTY OF SPORT SCIENCES |
| SPORTS MANAGEMENT PR. | |
| Code | SYB308 |
| Name | Sport Marketing |
| Term | 2019-2020 Academic Year |
| Semester | 6. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. HARUN TOSUN |
| Course Instructor |
Öğr. Gör. HARUN TOSUN
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is to provide the students who will have a career in sports, to learn the processes related to the formation, pricing, presentation and delivery of sports activities.
Course Content
This course includes topics related to the production, pricing, promotion and delivery of sports activities.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines the basic concepts and specific features of sports marketing. |
| LO02 | Analyze consumer and industrial market in sport. |
| LO03 | Explains the relationship between macro-micro environmental factors and sports marketing. |
| LO04 | Recognizes marketing information systems and marketing research applications in the field of sports. |
| LO05 | Differentiates markets, positions business and selects target market on the basis of sport. |
| LO06 | Lists and explain the marketing mix |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Defines the sport organization in our country and explains their problems. | 0 |
| PLO02 | - | Understands the knowledge, skills and values related to sport organizations´´ management at the highest level. | 3 |
| PLO03 | - | Recognizes the sports facilities and technologies, follows their progress and uses information technology in accordance with the sport sciences. | 0 |
| PLO04 | - | Analysis the internal and external environment of sport organizations, solves its problems and makes decisions in accordance with the changing conditions. | 5 |
| PLO05 | - | Understands how managerial decision-making process is affected by the organizational culture and ethical values of sport organization. | 3 |
| PLO06 | - | Acquires the knowledge and the culture of sport, adopts the philosophy of Olympism, has the skills of explaining and spreading this philosophy in society. | 0 |
| PLO07 | - | Understands and interprets the technical tactics and managerial skills of chosen sports branch. | 0 |
| PLO08 | - | Uses the communiction skills in the sport organization management process. | 0 |
| PLO09 | - | Develops the financial strategies for sport organizations, evaluates the budget, revenue sources and expenditure, explains the elements of sports marketing. | 4 |
| PLO10 | - | Has knowledge about human anatomy and physiology. | 0 |
| PLO11 | - | Knows the importance of nutrition for health and performance. | 0 |
| PLO12 | - | Practises the management functions and organization principle to sport organization | 5 |
| PLO13 | - | Becomes sensitive and tolerant of athletes about multicultural and diversity issues. | 0 |
| PLO14 | - | Uses educational technology effectively to reach training and performance goals. | 0 |
| PLO15 | - | Has an active role in individual and group activities and successfully finishes the tasks in group work in sports areas. | 0 |
| PLO16 | - | Has the ability to search, discover, create alternative solutions, reach information, think critically and engage in productive discussions for personal and professional growth. | 3 |
| PLO17 | - | Has the skills of active listening, empathy, self-expression, and use of communication technology for effective interpersonal communication. | 5 |
| PLO18 | - | In additon to occupational skills, develops himself on scientific, cultural and artistic areas according to his own abilities and needs. | 4 |
| PLO19 | - | Acts appropriately with professional ethical standards | 0 |
| PLO20 | - | Acts colloboratively and cooperatively with her/his colleagues in work place | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The aim of the course of sports marketing and the main sources of the course | Reading related textbook | |
| 2 | Sports Industry and Sports Marketing | Reading related textbook | |
| 3 | Sports Marketing Management | Reading related textbook | |
| 4 | Information Marketing and Marketing Research in Sports Marketing | Reading related textbook | |
| 5 | Consumer Behavior | Reading related textbook | |
| 6 | Market Segmentation and Positioning | Reading related textbook | |
| 7 | Sports Marketing Mix and Marketing Mix Properties | Reading related textbook | |
| 8 | Mid-Term Exam | Reading related textbook | |
| 9 | Sport Product | Reading related textbook | |
| 10 | Sport Product | Reading related textbook | |
| 11 | Pricing Decisions | Reading related textbook | |
| 12 | Distribution | Reading related textbook | |
| 13 | Promotion: Advertising, Public Relations. | Reading related textbook | |
| 14 | Promotion: Personal Sales, Sales Promotion | Reading related textbook | |
| 15 | Sports Sponsorship | Reading related textbook | |
| 16 | Term Exams | Reading related textbook | |
| 17 | Term Exams | Reading related textbook |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 20 |
| General Assessment | ||
| Midterm / Year Total | 100 | 20 |
| 1. Final Exam | - | 80 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 8 | 8 |
| Final Exam | 1 | 24 | 24 |
| Total Workload (Hour) | 88 | ||
| Total Workload / 25 (h) | 3,52 | ||
| ECTS | 4 ECTS | ||