TÜRKÇE
ENGLISH
Information
| Unit | ADANA VOCATIONAL SCHOOL |
| Tourism and travel services | |
| Code | TSP223 |
| Name | Tourism Marketing |
| Term | 2019-2020 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 2-1 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2.5 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. Halime EŞİYOK |
| Course Instructor |
Prof. Dr. OSMAN İNANÇ GÜNEY
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Through this lesson, providing the quality of interpreting the principles of marketing for travel and food and beverage businesses and performing the general marketing practices is aimed.
Course Content
Marketing in general Tourism marketing Tourism Market and Features Tourism Marketing Elements Marketing in the Electronic Media
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | describe the concepts of tourism and travel management. |
| LO02 | describe basic concepts about marketing |
| LO03 | properties of tourism marketing |
| LO04 | marketing mix in tourism |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Tourism and travel services with the basic concepts and principles of the field that understand how their activities See new developments and technologies in the field of tourism and travel services, and understand the importance of these How to recognize that the execution of administrative activities in the tourism and travel services. Overall business life, and especially learn the characteristics of businesses operating in the transport sector. | 4 |
| PLO02 | - | Learn the tourism sector services involving public sector also has specific sensitivities and understand their behavior patterns related to these sensitivities. Tour operator and understand the intricacies of technical and operation issues. It captures an important opportunity to reach the levels required by the industry in foreign languages. Labour gain the ability to run software packages may encounter in life. | 5 |
| PLO03 | - | Understanding of the importance of lifelong learning, scientific and technological advances constantly improve yourself by watching, tracking global issues to be conscious individuals. | 4 |
| PLO04 | - | Recognizes the valuable documents and books used in commercial life and work according to proper procedures and principles of the legislation. Office layout and personnel management, public relations, communications and make the necessary skills related to information storage gains. | 5 |
| PLO05 | - | Civil liability in the field of tourism and travel, and will have information about legislation | 4 |
| PLO06 | - | Face to face communication, effective communication and features have gained power to persuade. | 5 |
| PLO07 | - | Understand how it works at all levels of the travel process. | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | GENERAL MARKETING | Turizm Pazarlaması, Nazmi Kozak, Detay Yayınları | |
| 2 | History of Marketing | Turizm Pazarlaması, Nazmi Kozak, Detay Yayınları | |
| 3 | Scope of marketing | Turizm Pazarlaması, Nazmi Kozak, Detay Yayınları | |
| 4 | The importance of tourism | Turizm Pazarlaması, Nazmi Kozak, Detay Yayınları | |
| 5 | TOURISM MARKETING | Turizm Pazarlaması, Nazmi Kozak, Detay Yayınları | |
| 6 | Basic Principles of Tourism Marketing | Turizm Pazarlaması, Nazmi Kozak, Detay Yayınları | |
| 7 | TOURISM CONSUMER PURCHASE BEHAVIO | Turizm Pazarlaması, Nazmi Kozak, Detay Yayınları | |
| 8 | MID TERM | Turizm Pazarlaması, Nazmi Kozak, Detay Yayınları | |
| 9 | Marketing Management in Tourism Business | Turizm Pazarlaması, Nazmi Kozak, Detay Yayınları | |
| 10 | Characteristics of Tourism Marketing | Turizm Pazarlaması, Nazmi Kozak, Detay Yayınları | |
| 11 | TOURISM MARKETING AND BENEFITS | Turizm Pazarlaması, Nazmi Kozak, Detay Yayınları | |
| 12 | SERVQUAL instruments | Turizm Pazarlaması, Nazmi Kozak, Detay Yayınları | |
| 13 | MARKET DEPARTMENT IN TOURISM SECTOR | Turizm Pazarlaması, Nazmi Kozak, Detay Yayınları | |
| 14 | MARKET TARGETING IN TOURISM SECTOR | Turizm Pazarlaması, Nazmi Kozak, Detay Yayınları | |
| 15 | DIFFERENTIATION AND POSITIONING TOURISM | Turizm Pazarlaması, Nazmi Kozak, Detay Yayınları | |
| 16 | FINAL | Turizm Pazarlaması, Nazmi Kozak, Detay Yayınları | |
| 17 | FINAL | Turizm Pazarlaması, Nazmi Kozak, Detay Yayınları |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 1 | 1 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 2 | 2 |
| Final Exam | 1 | 2 | 2 |
| Total Workload (Hour) | 75 | ||
| Total Workload / 25 (h) | 3,00 | ||
| ECTS | 3 ECTS | ||