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Information
| Unit | ADANA VOCATIONAL SCHOOL |
| Code | MDT225 |
| Name | Fashion Marketing |
| Term | 2019-2020 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. SELDA ARAS |
| Course Instructor |
Öğr. Gör. SELDA ARAS
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Students will gain qualifications to examine the working of the marketing products, brands and pricing, distribution channels, and promotional activities with this course.
Course Content
To examine marketing research, examine product works and creating brands; to examine pricing study; to recognize and investigate the distribution channels, identify and examine the work of promotion, to examine the structure and strategy of the fashion marketing of apparel industry.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | To know product creation and execution of brand building |
| LO02 | To know execution of the working marketing of trendy textile products |
| LO03 | Examine the distribution channels and promotional activities |
| LO04 | Examine the distribution channels and promotional activities |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Be in possession of informations about the subjects of art culture and easthetics in Fashion Design field.Self-development through recognition of life-long learning and monitoring of fashion design field advances.Be in possession of solution based interpretive, multidimensional perception, thinking, design and implementation skills. | |
| PLO02 | - | Be in possession of critical and creative thinking skills for activities and applications in Fashion Design field.Ability to use the methods and techniques related to the fashion design art field.Ability to ascertain problems of in the Fashion Design field, to plan solutions, to select and implement analytical methods and modelling techniques. | |
| PLO03 | - | Be in possession of critical and creative thinking skills for activities and applications in Fashion Design field. Ability to ascertain problems of in the Fashion Design field, to plan solutions, to select and implement analytical methods and modelling techniques. | |
| PLO04 | - | Be in possession of critical and creative thinking skills for activities and applications in Fashion Design field.Ability to use field related software packages, as well as information and communication technologies. | |
| PLO05 | - | Be in possession of information about methods and techniques of Fashion Design field, and ability to effective use this informations.Ability to ascertain problems of in the Fashion Design field, to plan solutions, to select and implement analytical methods and modelling techniques. | |
| PLO06 | - | e in possession of informations about the subjects of art culture and easthetics in Fashion Design field.Be in possession of solution based interpretive, multidimensional perception, thinking, design and implementation skills. | |
| PLO07 | - | Ability for independent decision taking and individualized work, and productive teamwork. | |
| PLO08 | - | Be in possession of informations about the subjects of art culture and easthetics in Fashion Design field.Be in possession of information about methods and techniques of Fashion Design field, and ability to effective use this informations. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | the marketing research | reading source | |
| 2 | To examine the marketing research | reading source | |
| 3 | Examine the work of creating products | reading source | |
| 4 | Examine the work of brands | reading source | |
| 5 | Examine the work of creating products and brands | reading source | |
| 6 | To take the pricing study | reading source | |
| 7 | To examine the pricing study | reading source | |
| 8 | Mid-Term Exam | Testing | |
| 9 | Identify the distribution channels | reading source | |
| 10 | Identify and examine the distribution channels | reading source | |
| 11 | To recognize promotion work | reading source | |
| 12 | To recognize and examine promotion work | reading source | |
| 13 | To examine the structure and strategy of the fashion apparel industry and marketing | reading source | |
| 14 | To examine the structure and strategy of the fashion apparel industry and marketing | reading source | |
| 15 | To examine the structure and strategy of the fashion apparel industry and marketing | reading source | |
| 16 | Term Exams | Testing | |
| 17 | Term Exams | Testing |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |